Exam 6: Communication and Mass Media

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Justine has been hired by the community-based organization OpenMedia.Her first assignment is to write an article that outlines the efforts of network providers to prioritize the content of corporations and to slow down peer-to-peer file sharing.What issue is Justine addressing?

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Which approach to the study of mass media focuses on the ownership and control of economic resources?

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Who conceptualized a distinction between time-based and space-based media?

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Darren was asked to bring to class an example of a mass medium.Which of the following would he provide?

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What does the acronym CRTC stand for?

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According to the text,which term defines the unidirectional flow of communication?

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Which of the following is NOT a major form of decoding that is used by audience members when interpreting media messages?

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A Japanese girl is sipping on a can of Coke and reading a US Weekly magazine.She is considering plastic surgery to change her eyes because she wants to look more like the girls in US Weekly magazine.Which term best describes this situation?

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Umar goes to school full-time,has a part-time job,and he enjoys an active social life.According to the textbook,if Umar is like most Canadians,what does he spend a significant amount of his daily time doing?

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What significant technology did Tim Berners-Lee invent?

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A media analyst warns that the "media conglomerate" is selectively contributing to hysteria about global warming because the focus is only on stories that allege man-made carbon emissions are the problem.The analyst further states that there are plenty of opposing opinions from credible scientists that don't get airtime.He concludes that we are being deceived with an unbalanced,media-selected view.Whose theoretical perspective has informed this critic's observations?

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Society has been described as having "amnesia" when it comes to understanding the long-term impacts of breaking news stories.For instance,most people support and encourage charities created from global tragedies such as the earthquake in Haiti;however,the impact of such tragedies is quickly forgotten.Which form of communication is used to describe the short-term media messages that hit global headlines but lose importance shortly after?

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An award-winning journalist had factual information that a local mining company had been exceeding allowable Canadian standards for environmental pollution.Despite the story's excellent sources and factual accounts,the newspaper editor pulled the story before it could run.According to Herman and Chomsky,why would the editor most likely have refused to publish the story?

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Olivia celebrated the birth of her daughter by purchasing a newly developed item that had just been released on the market-a smart phone.What year was her daughter born?

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Which of the following is a critical assertion about the media as argued by Herman and Chomsky?

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Mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

(True/False)
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Which concept refers to the integration of previously separate communications technologies,such as telephone,television,and radio into one device?

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What is bottom-up surveillance on social media and how does it impact individuals?

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Why do some analysts believe that the CBC is on the verge of extinction?

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From 2001 to 2004,Japanese television aired Money Tigers-a program that dealt with the concept of business investment.In 2006,Dragon's Den debuted and featured aspiring Canadian entrepreneurs pitching business and investment ideas to a panel of venture capitalists.The American reality series-Shark Tank-premiered in 2009 showcasing entrepreneur contestants making business presentations to a panel of "shark" investors.What does this chain of events depict?

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