Exam 6: Prospecting : the Lifeblood of Selling

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A prospect pool generally includes orphaned customers.

(True/False)
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In the two years Ronald has been selling,he has built up a list of inactive accounts.He should now orphan these accounts and try to develop new prospects.

(True/False)
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Evans and Heldris are expressing concern about:

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Why does the text describe prospecting as the "lifeblood of sales"?

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Which of the following would be best when making an appointment with a prospect over the telephone?

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Salespeople must sell the product,plus sell the prospect on providing referrals.This activity is referred to as the:

(Multiple Choice)
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To be effective,the participants in a sales club should sell competing products.

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Which term refers to a person recommended as someone who would benefit from a salesperson's product or service?

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Remaining in constant contact with others is highly important for sales representatives,which is why wireless e-mail is invaluable.

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Company records provide your only information about these past customers in a prospect pool.

(Multiple Choice)
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Danny is out of work,but he is very good at fixing things around the house.He has spent much of his time during the last week going door-to-door asking people who live in the area if they have any odd jobs for him.In terms of the selling process,Danny is engaged in:

(Multiple Choice)
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_____ is defined as the series of sequential actions by a salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction.

(Multiple Choice)
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Terrell,the marketing manager of Tekna Tools,is planning to attend the Anaheim Woodworking Trade Fair.Terrell will have a higher probability of success if he:

(Multiple Choice)
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Which way to find new prospects is considered the most reliable and effective?

(Multiple Choice)
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What are orphaned customers?

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Duncan Stewart was hired to replace Orlando Burton as a sales representative for a local television station.On his first day at work,Stewart was given a list of Burton's previous customers.Because Burrton is no longer selling to these customers,they had become:

(Multiple Choice)
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Daniel sells medical equipment,and he has been advised to contact the comptroller at the Cedar Bluff Public Hospital because the hospital plans on building and equipping 150 medical and dental offices in its new health care complex.Daniel has not yet made the sales call because he hates to be pushy.Daniel is experiencing:

(Multiple Choice)
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There are many ways to find new prospects.Which method is generally considered the most reliable and effective?

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A simple way to remember the steps of the sales process is to use the acronym MAD.

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Identify the prospecting method that is based on the law of averages.

(Multiple Choice)
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