Exam 8: Campaigns and Elections: Deciding Who Governs

When voters support professional office holders,they are also supporting __________.

Incumbents begin a campaign with greater ___________ than their challengers.

A(n)__________ is the perception of popular support for a program or policy based on the margin of electoral victory won by a candidate who proposed it during a campaign.

In terms of the 2012 presidential election,why did President Obama retain office? What factors contributed to his victory,and what contributed to his challenger Mitt Romney's loss?

In terms of campaign finance,House races are usually __________.

According to the current rules of political engagement,a candidate for office needs to __________.

Which campaign activity occupies more of a candidate's time than any other?

Which of these strategies focuses on the Iowa and New Hampshire results?

Party affiliation is more important in presidential elections than in congressional elections.

Using computerized mailing lists,selecting a campaign theme,developing a desirable candidate image,developing voter targeting lists,and continual polling of the voters are all components of __________.

How long is the typical paid political television advertisement?

These types of political ads advocate policy positions rather than advise voters to cast their ballots in a particular wa.

Retrospective voting is casting votes on the basis of the performance of incumbents,either reelecting them or throwing them out of office.

Policy mandates result from elections,allowing voters to direct the course of __________.

Presidential candidates tend to avoid appearing on entertainment talk shows such as The View or The Tonight Show because it makes them look less serious and "presidential."

Which president signed the Voting Rights Act?

SuperPACs are allowed to raise and spend unlimited amounts of money.

Voters in what states receive a majority of political attention during the presidential election process?

The only major party presidential nominee in the past century who had not previously held public office was __________.

Winning the presidency requires a candidate to pick up 300 of the total of 538 electoral votes.