Exam 12: Pricing Decisions and Cost Management

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Peak-load pricing is a form of price discrimination and is illegal.

(True/False)
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Answer the following questions using the information below: Marcia Manufacturing is approached by a European customer to fulfill a one-time-only special order for a product similar to one offered to domestic customers. Marcia Manufacturing has a policy of adding a 20% markup to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers: Answer the following questions using the information below: Marcia Manufacturing is approached by a European customer to fulfill a one-time-only special order for a product similar to one offered to domestic customers. Marcia Manufacturing has a policy of adding a 20% markup to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers:    -What is the full cost of the product per unit? -What is the full cost of the product per unit?

(Multiple Choice)
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Answer the following questions using the information below: Delgreco Products manufactures high-tech cell phones. Delgreco Products has a policy of adding a 30% markup to full costs and currently has excess capacity. The following information pertains to the company's normal operations per month: Answer the following questions using the information below: Delgreco Products manufactures high-tech cell phones. Delgreco Products has a policy of adding a 30% markup to full costs and currently has excess capacity. The following information pertains to the company's normal operations per month:      -A short-run pricing decision typically has a time horizon of less than: Answer the following questions using the information below: Delgreco Products manufactures high-tech cell phones. Delgreco Products has a policy of adding a 30% markup to full costs and currently has excess capacity. The following information pertains to the company's normal operations per month:      -A short-run pricing decision typically has a time horizon of less than: -A short-run pricing decision typically has a time horizon of less than:

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A graph comparing locked-in costs with incurred costs will have:

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Answer the following questions using the information below: Cox Lighting manufactures table lamps and is considering raising the price by $20 a unit for the coming year. With a $20 price increase, demand is expected to fall by 2,000 units. Answer the following questions using the information below: Cox Lighting manufactures table lamps and is considering raising the price by $20 a unit for the coming year. With a $20 price increase, demand is expected to fall by 2,000 units.    -Would you recommend the $20 price increase? -Would you recommend the $20 price increase?

(Multiple Choice)
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Kezer Crafts currently sells motor boats for $6,000. It has costs of $4,650. A competitor is bringing a new motor boat to the market that will sell for $5,500. Management believes it must lower the price to $5,500 to compete in the market for motor boats. Marketing believes that the new price will cause sales to increase by 12.5%, even with a new competitor in the market. Kezer Crafts' sales are currently 2,000 motor boats per year. Required: a. What is the target cost if target operating income is 25% of sales? b. What is the change in operating income if marketing is correct and only the sales price is changed? c. What is the target cost if the company wants to maintain its same income level, and marketing is correct?

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Locked-in costs, or designed-in costs, are costs that have NOT yet been incurred but, based on decisions that have already been made, will be incurred in the future.

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Answer the following questions using the information below: After conducting a market research study, Ed Manufacturing decided to produce a new interior door to complement its exterior door line. It is estimated that the new interior door can be sold at a target price of $120. The annual target sales volume for interior doors is 20,000. Ed has target operating income of 20% of sales. -What is the target cost?

(Multiple Choice)
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Answer the following questions using the information below: Marcia Manufacturing is approached by a European customer to fulfill a one-time-only special order for a product similar to one offered to domestic customers. Marcia Manufacturing has a policy of adding a 20% markup to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers: Answer the following questions using the information below: Marcia Manufacturing is approached by a European customer to fulfill a one-time-only special order for a product similar to one offered to domestic customers. Marcia Manufacturing has a policy of adding a 20% markup to full costs and currently has excess capacity. The following per unit data apply for sales to regular customers:    -If the European customer wanted a long-term commitment for supplying this product, what price would most likely be quoted? -If the European customer wanted a long-term commitment for supplying this product, what price would most likely be quoted?

(Multiple Choice)
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Answer the following questions using the information below: Timothy Company has invested $1,000,000 in a plant to make vending machines. The target operating income desired from the plant is $150,000 annually. The company plans annual sales of 1,500 vending machines at a selling price of $1,000 each. -What is the target rate of return on investment for Timothy Company?

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Which of the following statements is FALSE regarding cost-plus pricing?

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Answer the following questions using the information below: Gerry's Generator Supply is approached by Mr. Sandman, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to regular customers. Gerry's Generator Supply has excess capacity. The following per unit data apply for sales to regular customers: Answer the following questions using the information below: Gerry's Generator Supply is approached by Mr. Sandman, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to regular customers. Gerry's Generator Supply has excess capacity. The following per unit data apply for sales to regular customers:    -For Gerry's Generators, what is the minimum acceptable price of this one-time-only special order? -For Gerry's Generators, what is the minimum acceptable price of this one-time-only special order?

(Multiple Choice)
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Value engineering may result in all of the following EXCEPT:

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A product's markup percentage needs to cover nonmanufacturing variable costs when the cost base is:

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Customer life-cycle costs are the:

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Answer the following questions using the information below: Timothy Company has invested $1,000,000 in a plant to make vending machines. The target operating income desired from the plant is $150,000 annually. The company plans annual sales of 1,500 vending machines at a selling price of $1,000 each. -What is the cost base of each vending machine for Timothy Company?

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A hotel in Orlando, Florida, experiences peak periods and slower times. How should prices be adjusted during peak periods? During slow times? Why?

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Short-term pricing decisions:

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Steven Corporation manufactures fishing poles that have a price of $42.00. It has costs of $32.64 A competitor is introducing a new fishing pole that will sell for $36.00. Management believes it must lower the price to $36.00 to compete in the highly cost-conscious fishing pole market. Marketing believes that the new price will maintain the current sales level. Steven Corporation's sales are currently 200,000 poles per year. Required: a. What is the target cost for the new price if target operating income is 20% of sales? b. What is the change in operating income for the year if $18.00 is the new price and costs remain the same? c. What is the target cost per unit if the selling price is reduced to $36.00 and the company wants to maintain its same income level?

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Competitors:

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