Question 1

Nudity in advertising is acceptable in:

Accepted Answer

A)  Australia. 
B)  New Zealand. 
C)  Europe. 
D)  the United States. 
A)  Australia. 
B)  New Zealand. 
C)  Europe. 
D)  the United States.

Question 2

An unfair advertisement contains explicit or implied claims or omissions that are likely to mislead a consumer into acting reasonably under the circumstances.

Accepted Answer

A) True 
 B)False

Question 3

A concerted but non-mandatory refusal by a group of consumers to do business with a company to show their disapproval is called a:

Accepted Answer

A)  refusal. 
B)  motion. 
C)  disapproval behaviour. 
D)  boycott. 
A)  refusal. 
B)  motion. 
C)  disapproval behaviour. 
D)  boycott.

Question 4

Julie recently saw a TV advertisement that she felt was offensive to women. She therefore complained to the:

Accepted Answer

A)  Advertising Watchdog. 
B)  Australian Broadcasting Authority. 
C)  Advertising Standards Bureau. 
D)  She could have complained to all of the above. 
A)  Advertising Watchdog. 
B)  Australian Broadcasting Authority. 
C)  Advertising Standards Bureau. 
D)  She could have complained to all of the above.

Question 5

Some firms have been involved with consumer education in the belief that educated consumers make better customers.

Accepted Answer

A) True 
 B)False

Question 6

Research has shown that low-income earners are more concerned with the size and frequency of loan repayments rather than the:

Accepted Answer

A)  lending institution. 
B)  size of the loan. 
C)  interest rates. 
D)  all of the above. 
A)  lending institution. 
B)  size of the loan. 
C)  interest rates. 
D)  all of the above.

Question 7

_____ involves trading where a stronger party deliberately takes unfair advantage of its superior position or bargaining power.

Accepted Answer

A)  Conscious conduct 
B)  Conspicuous conduct 
C)  Unconscious conduct 
D)  Unconscionable conduct 
A)  Conscious conduct 
B)  Conspicuous conduct 
C)  Unconscious conduct 
D)  Unconscionable conduct

Question 8

The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:

Accepted Answer

A)  relationship marketing. 
B)  interactive marketing. 
C)  informational marketing. 
D)  direct contact marketing. 
A)  relationship marketing. 
B)  interactive marketing. 
C)  informational marketing. 
D)  direct contact marketing.

Question 9

What is narrowcasting? Give examples, with particular reference to its use on the Web.

Accepted Answer

Advertisers are increasingly adopting na

Question 10

Shoplifting and price tag switching are not examples of unethical consumer practices.

Accepted Answer

A) True 
 B)False

Question 11

David is gathering material to file his tax return. The fact that he can deduct money given to his favourite charity is an example of the form of governmental intervention for public policy known as:

Accepted Answer

A)  provision of incentives. 
B)  consumer education. 
C)  legislation. 
D)  promotional constraints. 
A)  provision of incentives. 
B)  consumer education. 
C)  legislation. 
D)  promotional constraints.

Question 12

Which of the following is not an example of unethical marketing behaviour?

Accepted Answer

A)  Manufacture of flammable stuffed animals. 
B)  Favoured pricing to preferred groups. 
C)  Placing advertisements that accurately reflect the product offering. 
D)  Using 'packaging-to-price' tactics. 
A)  Manufacture of flammable stuffed animals. 
B)  Favoured pricing to preferred groups. 
C)  Placing advertisements that accurately reflect the product offering. 
D)  Using 'packaging-to-price' tactics.

Question 13

The ethical practices of employees are very much a product of the _____ in which they work.

Accepted Answer

A)  corporate environment 
B)  social environment 
C)  political environment 
D)  economic environment 
A)  corporate environment 
B)  social environment 
C)  political environment 
D)  economic environment

Question 14

The main purpose of corrective advertising is to improve the content of the advertisement with a view to broadening its market reach.

Accepted Answer

A) True 
 B)False

Question 15

Researchers have found that _____ and _____ have provided the best explanation of differences in nutritional knowledge and behaviour between children.

Accepted Answer

A)  demographics; location 
B)  family characteristics; habits 
C)  social well-being; economic well-being 
D)  personality; age 
A)  demographics; location 
B)  family characteristics; habits 
C)  social well-being; economic well-being 
D)  personality; age

Question 16

Discuss the social responsibility of marketers.

Accepted Answer

The corporate environment and corporate

Question 17

Unconscionable conduct includes taking advantage of people who, due to a lack of skills in English or for some other reason, do not understand the document involved.

Accepted Answer

A) True 
 B)False

Question 18

The mechanism that tries to correct the imbalance between buyers and sellers is:

Accepted Answer

A)  the consumer movement. 
B)  the consumer mechanism. 
C)  the consumer education program. 
D)  none of the above. 
A)  the consumer movement. 
B)  the consumer mechanism. 
C)  the consumer education program. 
D)  none of the above.

Question 19

__________ is not a type of intervention the government employs in social policy.

Accepted Answer

A)  Regulation 
B)  Consumer education 
C)  Provision of incentives 
D)  Promotional constraints 
A)  Regulation 
B)  Consumer education 
C)  Provision of incentives 
D)  Promotional constraints

Question 20

Fuzz Candy Company was found to have used deceptive advertising for its candy bar. The firm was required to run a series of newspaper ads noting that its candy bar was not healthy as had previously been claimed. These ads are known as:

Accepted Answer

A)  trust restoration. 
B)  perception correction. 
C)  deceptive advertising correction. 
D)  corrective advertising. 
A)  trust restoration. 
B)  perception correction. 
C)  deceptive advertising correction. 
D)  corrective advertising.

Nudity in advertising is acceptable in:

An unfair advertisement contains explicit or implied claims or omissions that are likely to mislead a consumer into acting reasonably under the circumstances.

A concerted but non-mandatory refusal by a group of consumers to do business with a company to show their disapproval is called a:

Julie recently saw a TV advertisement that she felt was offensive to women. She therefore complained to the:

Some firms have been involved with consumer education in the belief that educated consumers make better customers.

Research has shown that low-income earners are more concerned with the size and frequency of loan repayments rather than the:

_____ involves trading where a stronger party deliberately takes unfair advantage of its superior position or bargaining power.

The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:

What is narrowcasting? Give examples, with particular reference to its use on the Web.

Shoplifting and price tag switching are not examples of unethical consumer practices.

David is gathering material to file his tax return. The fact that he can deduct money given to his favourite charity is an example of the form of governmental intervention for public policy known as:

Which of the following is not an example of unethical marketing behaviour?

The ethical practices of employees are very much a product of the _____ in which they work.

The main purpose of corrective advertising is to improve the content of the advertisement with a view to broadening its market reach.

Researchers have found that _ and _ have provided the best explanation of differences in nutritional knowledge and behaviour between children.

Discuss the social responsibility of marketers.

Unconscionable conduct includes taking advantage of people who, due to a lack of skills in English or for some other reason, do not understand the document involved.

The mechanism that tries to correct the imbalance between buyers and sellers is:

__________ is not a type of intervention the government employs in social policy.

Fuzz Candy Company was found to have used deceptive advertising for its candy bar. The firm was required to run a series of newspaper ads noting that its candy bar was not healthy as had previously been claimed. These ads are known as:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Filters

Exam 16: Public policy and consumer protection

Nudity in advertising is acceptable in:

An unfair advertisement contains explicit or implied claims or omissions that are likely to mislead a consumer into acting reasonably under the circumstances.

A concerted but non-mandatory refusal by a group of consumers to do business with a company to show their disapproval is called a:

Julie recently saw a TV advertisement that she felt was offensive to women. She therefore complained to the:

Some firms have been involved with consumer education in the belief that educated consumers make better customers.

Research has shown that low-income earners are more concerned with the size and frequency of loan repayments rather than the:

_____ involves trading where a stronger party deliberately takes unfair advantage of its superior position or bargaining power.

The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:

What is narrowcasting? Give examples, with particular reference to its use on the Web.

Shoplifting and price tag switching are not examples of unethical consumer practices.

David is gathering material to file his tax return. The fact that he can deduct money given to his favourite charity is an example of the form of governmental intervention for public policy known as:

Which of the following is not an example of unethical marketing behaviour?

The ethical practices of employees are very much a product of the _____ in which they work.

The main purpose of corrective advertising is to improve the content of the advertisement with a view to broadening its market reach.

Researchers have found that _____ and _____ have provided the best explanation of differences in nutritional knowledge and behaviour between children.

Discuss the social responsibility of marketers.

Unconscionable conduct includes taking advantage of people who, due to a lack of skills in English or for some other reason, do not understand the document involved.

The mechanism that tries to correct the imbalance between buyers and sellers is:

__________ is not a type of intervention the government employs in social policy.

Fuzz Candy Company was found to have used deceptive advertising for its candy bar. The firm was required to run a series of newspaper ads noting that its candy bar was not healthy as had previously been claimed. These ads are known as:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Filters

Researchers have found that _ and _ have provided the best explanation of differences in nutritional knowledge and behaviour between children.