Question 1

Australia's biggest two-way trading partner is China.

Accepted Answer

A) True 
 B)False

Question 2

The types and quality of retail outlets and direct-mail lists may vary greatly among countries and fewer homes may have fixed phones in certain countries. This is an example of the issue of differences in social conditions and family structure.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not a way in which marketers can reduce or avoid pricing and distribution problems?

Accepted Answer

A)  Adjusting the pricing and distribution policies to meet local economic conditions and customs. 
B)  Vary the distribution channels by nation. 
C)  If marketers have a pricing and distribution strategy which works in their home country, they should use the same one globally. 
D)  Conduct cross-cultural consumer research into the consumers' buying behaviours and preferences. 
A)  Adjusting the pricing and distribution policies to meet local economic conditions and customs. 
B)  Vary the distribution channels by nation. 
C)  If marketers have a pricing and distribution strategy which works in their home country, they should use the same one globally. 
D)  Conduct cross-cultural consumer research into the consumers' buying behaviours and preferences.

Question 4

When a person decides to purchase a Korean car rather than a Japanese car because that person does not like Japanese people, it is an example of the country of origin effect.

Accepted Answer

A) True 
 B)False

Question 5

Of the six global consumer market segments, altruists are defined as being very outer focused-interested in social issues and causes. Generally well-educated, older (median age 44), and more female than the norm. Found in Russia and Latin America.

Accepted Answer

A) True 
 B)False

Question 6

The youngest global consumer market segment identified is described as:

Accepted Answer

A)  altruists. 
B)  creatives. 
C)  fun seekers. 
D)  gen Y. 
A)  altruists. 
B)  creatives. 
C)  fun seekers. 
D)  gen Y.

Question 7

When consumers are making purchase decisions, they may take into consideration their preferred countries of origin. This is what is known as the country of origin effect.

Accepted Answer

A) True 
 B)False

Question 8

Chinese cultural traits tend to be centred on a set of relationships whilst American cultural traits are centred on the individual.

Accepted Answer

A) True 
 B)False

Question 9

Differences in which the ways advertisements are recalled in different countries poses one of many issues to cross-cultural consumer research.

Accepted Answer

A) True 
 B)False

Question 10

'Acculturation is a necessary marketing viewpoint.' Critically discuss this statement. In your answer make use of examples.

Accepted Answer

Too many marketers contemplating interna

Question 11

Which of the following is not one of Australia's top 10 importer sources?

Accepted Answer

A)  China. 
B)  United Kingdom. 
C)  Indonesia. 
D)  South Africa. 
A)  China. 
B)  United Kingdom. 
C)  Indonesia. 
D)  South Africa.

Question 12

Tim thinks BMW and Mercedes are good car brands as he believes that German cars are of good quality. This is an example of which of the following?

Accepted Answer

A)  Culturally-aware-consumer effect. 
B)  Country-of-origin effect. 
C)  National manufacturing reputation. 
D)  Country-standards reputation. 
A)  Culturally-aware-consumer effect. 
B)  Country-of-origin effect. 
C)  National manufacturing reputation. 
D)  Country-standards reputation.

Question 13

Describe the growing trend of the middle class. Why is this an attractive phenomenon to global marketers?

Accepted Answer

The growing middle class in developing c

Question 14

Which of the following is not one of the drivers of value in culture?

Accepted Answer

A)  Physical. 
B)  Social. 
C)  Cultural. 
D)  Functional. 
A)  Physical. 
B)  Social. 
C)  Cultural. 
D)  Functional.

Question 15

For most countries of the westernised world a highly individualised marketing strategy per country is advised.

Accepted Answer

A) True 
 B)False

Question 16

Advertisements for high-involvement, high-touch products tend to use more _____ appeals emphasise visual images.

Accepted Answer

A)  cognitive 
B)  rational 
C)  personal 
D)  emotional 
A)  cognitive 
B)  rational 
C)  personal 
D)  emotional

Question 17

Ronald McDonald has been renamed Donald McDonald in Japan, because the Japanese language does not contain the 'R' sound. This is an example of an adaptive global marketing strategy.

Accepted Answer

A) True 
 B)False

Question 18

A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the _____, _____ and _____ are that govern the use of the product in the various countries.

Accepted Answer

A)  culture, opinions and ethnicity 
B)  beliefs, values and customs 
C)  culture, opinions and customs 
D)  beliefs, values and ethnicity 
A)  culture, opinions and ethnicity 
B)  beliefs, values and customs 
C)  culture, opinions and customs 
D)  beliefs, values and ethnicity

Question 19

Which of the following is not one of Australia's top ten export markets?

Accepted Answer

A)  China. 
B)  Papua New Guinea. 
C)  New Zealand. 
D)  Japan. 
A)  China. 
B)  Papua New Guinea. 
C)  New Zealand. 
D)  Japan.

Question 20

Low-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as ____ brands.

Accepted Answer

A)  global 
B)  local 
C)  adapted 
D)  regional 
A)  global 
B)  local 
C)  adapted 
D)  regional

Australia's biggest two-way trading partner is China.

The types and quality of retail outlets and direct-mail lists may vary greatly among countries and fewer homes may have fixed phones in certain countries. This is an example of the issue of differences in social conditions and family structure.

Which of the following is not a way in which marketers can reduce or avoid pricing and distribution problems?

When a person decides to purchase a Korean car rather than a Japanese car because that person does not like Japanese people, it is an example of the country of origin effect.

Of the six global consumer market segments, altruists are defined as being very outer focused-interested in social issues and causes. Generally well-educated, older (median age 44), and more female than the norm. Found in Russia and Latin America.

The youngest global consumer market segment identified is described as:

When consumers are making purchase decisions, they may take into consideration their preferred countries of origin. This is what is known as the country of origin effect.

Chinese cultural traits tend to be centred on a set of relationships whilst American cultural traits are centred on the individual.

Differences in which the ways advertisements are recalled in different countries poses one of many issues to cross-cultural consumer research.

'Acculturation is a necessary marketing viewpoint.' Critically discuss this statement. In your answer make use of examples.

Which of the following is not one of Australia's top 10 importer sources?

Tim thinks BMW and Mercedes are good car brands as he believes that German cars are of good quality. This is an example of which of the following?

Describe the growing trend of the middle class. Why is this an attractive phenomenon to global marketers?

Which of the following is not one of the drivers of value in culture?

For most countries of the westernised world a highly individualised marketing strategy per country is advised.

Advertisements for high-involvement, high-touch products tend to use more _____ appeals emphasise visual images.

Ronald McDonald has been renamed Donald McDonald in Japan, because the Japanese language does not contain the 'R' sound. This is an example of an adaptive global marketing strategy.

A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the ___, _ and ___ are that govern the use of the product in the various countries.

Which of the following is not one of Australia's top ten export markets?

Low-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as ____ brands.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 13: Cross-cultural consumer behaviour: An international perspective

Australia's biggest two-way trading partner is China.

The types and quality of retail outlets and direct-mail lists may vary greatly among countries and fewer homes may have fixed phones in certain countries. This is an example of the issue of differences in social conditions and family structure.

Which of the following is not a way in which marketers can reduce or avoid pricing and distribution problems?

When a person decides to purchase a Korean car rather than a Japanese car because that person does not like Japanese people, it is an example of the country of origin effect.

Of the six global consumer market segments, altruists are defined as being very outer focused-interested in social issues and causes. Generally well-educated, older (median age 44), and more female than the norm. Found in Russia and Latin America.

The youngest global consumer market segment identified is described as:

When consumers are making purchase decisions, they may take into consideration their preferred countries of origin. This is what is known as the country of origin effect.

Chinese cultural traits tend to be centred on a set of relationships whilst American cultural traits are centred on the individual.

Differences in which the ways advertisements are recalled in different countries poses one of many issues to cross-cultural consumer research.

'Acculturation is a necessary marketing viewpoint.' Critically discuss this statement. In your answer make use of examples.

Which of the following is not one of Australia's top 10 importer sources?

Tim thinks BMW and Mercedes are good car brands as he believes that German cars are of good quality. This is an example of which of the following?

Describe the growing trend of the middle class. Why is this an attractive phenomenon to global marketers?

Which of the following is not one of the drivers of value in culture?

For most countries of the westernised world a highly individualised marketing strategy per country is advised.

Advertisements for high-involvement, high-touch products tend to use more _____ appeals emphasise visual images.

Ronald McDonald has been renamed Donald McDonald in Japan, because the Japanese language does not contain the 'R' sound. This is an example of an adaptive global marketing strategy.

A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the _____, _____ and _____ are that govern the use of the product in the various countries.

Which of the following is not one of Australia's top ten export markets?

Low-involvement products in the mid-range of the high-tech-high-touch continuum are more suitably marketed as ____ brands.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the ___, _ and ___ are that govern the use of the product in the various countries.