Question 1

What is 'consumer materialism' and why is it of interest to marketers?

Accepted Answer

Consumer materialism refers to the impor

Question 2

To communicate effectively with audiences, marketers must use appropriate _____ to convey desired product images or characteristics. They can be verbal or nonverbal.

Accepted Answer

A)  pictures 
B)  language 
C)  symbols 
D)  customs 
A)  pictures 
B)  language 
C)  symbols 
D)  customs

Question 3

James' pattern of thinking could be described as unsophisticated and self-centred. He enjoys watching TV, eating junk food and spending time with friends. James falls into which Australian value segment?

Accepted Answer

A)  Look-at-me. 
B)  Fairer deal. 
C)  Something better. 
D)  Young optimism. 
A)  Look-at-me. 
B)  Fairer deal. 
C)  Something better. 
D)  Young optimism.

Question 4

Australians tend to be loyal and helpful. This behaviour is consistent with the core value of:

Accepted Answer

A)  tradition. 
B)  power. 
C)  security. 
D)  benevolence. 
A)  tradition. 
B)  power. 
C)  security. 
D)  benevolence.

Question 5

Andrea sees a lemon on a particular brand of dishwashing detergent and perceives that it will do a good job of cleaning her dishes. Andrea is reacting to a(n):

Accepted Answer

A)  cultural attachment. 
B)  shared meaning. 
C)  symbol. 
D)  identifier. 
A)  cultural attachment. 
B)  shared meaning. 
C)  symbol. 
D)  identifier.

Question 6

Which of the following is not considered to be a distinct form of cultural learning?

Accepted Answer

A)  Formal learning. 
B)  Informal learning. 
C)  Technical learning. 
D)  Inferential learning. 
A)  Formal learning. 
B)  Informal learning. 
C)  Technical learning. 
D)  Inferential learning.

Question 7

A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time identifies a:

Accepted Answer

A)  cultural attachment. 
B)  shared meaning. 
C)  symbol. 
D)  ritual. 
A)  cultural attachment. 
B)  shared meaning. 
C)  symbol. 
D)  ritual.

Question 8

The fact that nude sunbathing is not acceptable on most beaches and is in some places against the law is the result of what society has identified as its:

Accepted Answer

A)  belief. 
B)  culture. 
C)  subculture. 
D)  custom. 
A)  belief. 
B)  culture. 
C)  subculture. 
D)  custom.

Question 9

Consumers can make an adjustment for a service that is poor, provided that service is reliable. This notion reflects the core service value of timeliness.

Accepted Answer

A) True 
 B)False

Question 10

Bob was trying to determine if a reward in a particular situation should be considered a success or an achievement. Bob needed to look at:

Accepted Answer

A)  the size of the reward. 
B)  the nature of the reward. 
C)  when the reward will be realised. 
D)  if the reward can be seen by others. 
A)  the size of the reward. 
B)  the nature of the reward. 
C)  when the reward will be realised. 
D)  if the reward can be seen by others.

Question 11

_____ is when a child learns by primarily imitating the behaviour of selected others, such as family or friends or TV heroes.

Accepted Answer

A)  Formal learning 
B)  Technical learning 
C)  Peer learning 
D)  Informal learning 
A)  Formal learning 
B)  Technical learning 
C)  Peer learning 
D)  Informal learning

Question 12

The societal parameters (i.e. boundaries) that define acceptable behaviour are considered to be:

Accepted Answer

A)  beliefs. 
B)  customs. 
C)  subculture. 
D)  culture. 
A)  beliefs. 
B)  customs. 
C)  subculture. 
D)  culture.

Question 13

A firm's registered trademark would be a:

Accepted Answer

A)  cultural attachment. 
B)  symbol. 
C)  identifier. 
D)  value. 
A)  cultural attachment. 
B)  symbol. 
C)  identifier. 
D)  value.

Question 14

_____ are overt modes of behaviour that constitute culturally approved or acceptable ways of behaving in specific situations.

Accepted Answer

A)  Values 
B)  Beliefs 
C)  Customs 
D)  Cues 
A)  Values 
B)  Beliefs 
C)  Customs 
D)  Cues

Question 15

For Pepsi Co. to convince adults to drink Pepsi in the morning, the hardest hurdle to overcome is:

Accepted Answer

A)  competition. 
B)  values. 
C)  culture. 
D)  ad placement. 
A)  competition. 
B)  values. 
C)  culture. 
D)  ad placement.

Question 16

Benjamin is a young successful graduate at the start of his career and is focused on overseas travel and generally improving the prospects in his life. He could be classified to be part of which Australian value segment?

Accepted Answer

A)  Look-at-me. 
B)  Fairer deal. 
C)  Something better. 
D)  Young optimism. 
A)  Look-at-me. 
B)  Fairer deal. 
C)  Something better. 
D)  Young optimism.

Question 17

Culture is the sum of total values, beliefs and customs that serve to direct the consumer behaviour of members of a particular society.

Accepted Answer

A) True 
 B)False

Question 18

Consumer fieldwork helps anthropologists study the environment through field observation. All the following are distinct characteristics of field observation except:

Accepted Answer

A)  it takes place mostly in a natural environment. 
B)  it is sometimes performed without the subject's awareness. 
C)  it focuses on observation of behaviour. 
D)  it takes place mostly in laboratory settings. 
A)  it takes place mostly in a natural environment. 
B)  it is sometimes performed without the subject's awareness. 
C)  it focuses on observation of behaviour. 
D)  it takes place mostly in laboratory settings.

Question 19

Culture is shared amongst a large group of people. A critical component that makes it possible for people to share values, experiences and customs is:

Accepted Answer

A)  race. 
B)  ethnicity. 
C)  religion. 
D)  language. 
A)  race. 
B)  ethnicity. 
C)  religion. 
D)  language.

Question 20

Culture is the 'invisible hand' in everyday life because it is both natural and automatic and therefore taken for granted.

Accepted Answer

A) True 
 B)False

What is 'consumer materialism' and why is it of interest to marketers?

To communicate effectively with audiences, marketers must use appropriate _____ to convey desired product images or characteristics. They can be verbal or nonverbal.

James' pattern of thinking could be described as unsophisticated and self-centred. He enjoys watching TV, eating junk food and spending time with friends. James falls into which Australian value segment?

Australians tend to be loyal and helpful. This behaviour is consistent with the core value of:

Andrea sees a lemon on a particular brand of dishwashing detergent and perceives that it will do a good job of cleaning her dishes. Andrea is reacting to a(n):

Which of the following is not considered to be a distinct form of cultural learning?

A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time identifies a:

The fact that nude sunbathing is not acceptable on most beaches and is in some places against the law is the result of what society has identified as its:

Consumers can make an adjustment for a service that is poor, provided that service is reliable. This notion reflects the core service value of timeliness.

Bob was trying to determine if a reward in a particular situation should be considered a success or an achievement. Bob needed to look at:

_____ is when a child learns by primarily imitating the behaviour of selected others, such as family or friends or TV heroes.

The societal parameters (i.e. boundaries) that define acceptable behaviour are considered to be:

A firm's registered trademark would be a:

_____ are overt modes of behaviour that constitute culturally approved or acceptable ways of behaving in specific situations.

For Pepsi Co. to convince adults to drink Pepsi in the morning, the hardest hurdle to overcome is:

Benjamin is a young successful graduate at the start of his career and is focused on overseas travel and generally improving the prospects in his life. He could be classified to be part of which Australian value segment?

Culture is the sum of total values, beliefs and customs that serve to direct the consumer behaviour of members of a particular society.

Consumer fieldwork helps anthropologists study the environment through field observation. All the following are distinct characteristics of field observation except:

Culture is shared amongst a large group of people. A critical component that makes it possible for people to share values, experiences and customs is:

Culture is the 'invisible hand' in everyday life because it is both natural and automatic and therefore taken for granted.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 11: The influence of culture on consumer behaviour

What is 'consumer materialism' and why is it of interest to marketers?

To communicate effectively with audiences, marketers must use appropriate _____ to convey desired product images or characteristics. They can be verbal or nonverbal.

James' pattern of thinking could be described as unsophisticated and self-centred. He enjoys watching TV, eating junk food and spending time with friends. James falls into which Australian value segment?

Australians tend to be loyal and helpful. This behaviour is consistent with the core value of:

Andrea sees a lemon on a particular brand of dishwashing detergent and perceives that it will do a good job of cleaning her dishes. Andrea is reacting to a(n):

Which of the following is not considered to be a distinct form of cultural learning?

A type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time identifies a:

The fact that nude sunbathing is not acceptable on most beaches and is in some places against the law is the result of what society has identified as its:

Consumers can make an adjustment for a service that is poor, provided that service is reliable. This notion reflects the core service value of timeliness.

Bob was trying to determine if a reward in a particular situation should be considered a success or an achievement. Bob needed to look at:

_____ is when a child learns by primarily imitating the behaviour of selected others, such as family or friends or TV heroes.

The societal parameters (i.e. boundaries) that define acceptable behaviour are considered to be:

A firm's registered trademark would be a:

_____ are overt modes of behaviour that constitute culturally approved or acceptable ways of behaving in specific situations.

For Pepsi Co. to convince adults to drink Pepsi in the morning, the hardest hurdle to overcome is:

Benjamin is a young successful graduate at the start of his career and is focused on overseas travel and generally improving the prospects in his life. He could be classified to be part of which Australian value segment?

Culture is the sum of total values, beliefs and customs that serve to direct the consumer behaviour of members of a particular society.

Consumer fieldwork helps anthropologists study the environment through field observation. All the following are distinct characteristics of field observation except:

Culture is shared amongst a large group of people. A critical component that makes it possible for people to share values, experiences and customs is:

Culture is the 'invisible hand' in everyday life because it is both natural and automatic and therefore taken for granted.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters