Exam 5: Consumer perception

Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?

The fact that two people can be subjected to the same stimuli but perceive it differently is the result of different:

Marketers want to ensure new products are perfected before introducing them because:

The ______ offers the service provider a significant opportunity to exceed customer expectations.

The lowest level at which an individual can experience a sensation is called the:

'Individuals see what they want to see' sums up the whole notion of:

Reliability, assurance, tangibility and price are some of the dimensions used by marketers to measure service quality.

Another name for differential threshold is:

_____ is where consumers seek out messages that they find pleasant and actively avoid painful or threatening ones.

A study of retail store image based on comparative pricing strategies found that consumers tend to perceive stores that offer a small discount on a large number of items as having lower prices overall than competing stores that offer larger discounts on a smaller number of products.

In the absence of actual experience with a product, consumers often 'evaluate' quality on the basis of _____ cues.

FedEx emphasising its high reliability with the slogan 'When it absolutely, positively has to be there overnight' is using which type of positioning strategy?

'Becoming accommodated to a certain level of stimulation' defines:

Many companies are reluctant to increase prices on routinely purchased consumer goods. Instead they:

Another term for the absolute threshold is the just noticeable difference.

Cues that are _______ include the physical characteristics of the product, such as size, colour, flavour or aroma, and are sometimes used to judge product quality.

J.N.D. stands for:

Some consumers handle perceived risk by selecting the most expensive model.

A local retailer, concerned that his ad had been getting lost in all the other ads in the newspaper, requests that his be printed upside down. He is hoping to gain attention through confounding readers':

A person has decided to hire a new gardener. After an evening of watching TV, the only commercials she can recall are the ones for gardening and landscaping. Her recollection was shaped by: