Exam 18: Advertising, Sales Promotion, and Public Relations

trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period is referred to as a __________.

advertising message usually focuses on the __________that is/are important to a prospective buyer in making trial and adoption decisions.

Advertisements basically consist of two types: __________ and __________.

1&1 Ad -ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl,Tylenol,and Chlor-Trimeton.This is ad is an example of __________ advertising.

of Google's success is based on the ten guidelines of its corporate philosophy.Guideline 2 states,"It's best to do __________ really,really well."

Pretests refer to

U. S. Army Ad -U.S.Army ad shown above is an example of a(n)__________ advertisement.

of Google's success is based on the ten guidelines of its corporate philosophy.Guideline 9 states,"You can be serious without __________."

Red Bull Ad -type of product advertisement is the Red Bull ad above?

first decision in developing an advertising program is to

of Google's success is based on the ten guidelines of its corporate philosophy.Guideline 7 states,"There's always more __________ out there."

type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as a(n)_________.

of the disadvantages associated with television as an advertising medium is that it

Several hospitals placed signs on the inside door of ladies' bathroom stalls encouraging women to seek help if they are being abused.The signs included information and contact numbers for immediate help.This is an example of __________.

marketers,the primary objective of a contest is to

Software programs called _________,are a form of click fraud where the software is used to produce automatic clicks on ads.

deceptive clicking of ads solely to increase the amount advertisers must pay is referred to as

disadvantage of using the Internet as an advertising medium is

terms of scheduling advertising,purchase frequency refers to

Recent studies comparing advertising in different media suggest that magazine advertising