Exam 18: Advertising, Sales Promotion, and Public Relations

Public watchdog groups are critical of ad campaigns for some video games that use sex appeals and glamorize violence.How should an ad agency respond to these critics if it wishes to avoid the enactment of additional laws limiting its creativity?

CPM Marketing Dashboard -According to the CPM Marketing Dashboard above,the CPM for USA Today would be approximately

Describe the objectives of institutional advertising.List and briefly define the four forms of institutional advertising.

Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products.It is placed in a high-traffic area of the store.This type of sales promotion is referred to as __________.

terms of scheduling advertising,the speed with which buyers fail to recall a brand if advertising is not seen is referred to as

Figure 18-5 -According to Figure 18-5 above,"B" is the definition for which type of advertising agency?

three primary types of product advertisements are __________,competitive,and reminder.

Apple recently offered consumers a __________ of $100 when they purchased a computer and a printer.

Google's __________ program was designed for website owners as a tool for placing ads next to their web page content rather than next to search results.

Got Milk? Ad -purpose of reminder institutional advertisements is to

most popular loyalty programs today are __________ reward programs.

of the disadvantages associated with radio as an advertising medium is that it

Starch Test Image -Starch test uses aided recall to determine the percentage of those who: (1)remember seeing a specific magazine ad; (2)__________; (3)who read any part of the ad's copy; and (4)who read at least half of the ad.

studies show that __________ are superior to other advertising strategies.

key objective of a pioneering ad is to

advantage of using billboards as an advertising medium is

disadvantage of using the yellow pages as an advertising medium is

Taste of Greece,a restaurant chain that is known for its Extra Juicy Gyro sandwich,wants to encourage repeat purchases and create long-term customers.Which sales promotion should it employ?

Sales promotions that usually offer a discounted price to the consumer,which encourages trial of the product,are commonly referred to as __________.

The World Wide Fund for Nature Ad -World Wide Fund for Nature ad shown above is an example of which type of appeal?