Exam 20: Consumer Sales Promotion: Premiums and Other Promotions

Rebate fraud can be committed by manufacturers,retailers,and consumers.

Brian owns seven gourmet food stores.He has offered a coupon,a premium,and a sweepstake all in one single promotional effort.Brian has implemented a(n)_____.

Promotional games are capable of creating excitement,stimulating brand interest,and reinforcing brand loyalty.

To promote sales and increase consumer awareness of good eating habits,a well-know cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness.This book (a $9 value)could be obtained in exchange for only one proof-of-purchase along with $4.95 shipping and handling.What type of promotional tool is the company using?

Which of the following is a characteristic by which completed promotion programs can be judged?

Which type of promotion do retailers use to encourage repeat purchasing from customers?

A greater percentage of consumers take advantage of free mail-in offer premiums than any other type of premium offer.

Price-off promotions are effective when the marketer's objective is to reward present brand users.

The major objective of continuity promotions is to enhance the image of the brand.

Online sweepstakes and contests (along with online games)appeal to consumers and also further the interest of brands by ______.

A manufacturer of soap will mail you a beach towel if you mail them a proof of purchase and $7.00.This is an example of a(n)_____.