Exam 20: Consumer Sales Promotion: Premiums and Other Promotions

When evaluating promotions,efficiency represents a promotion's cost-per-thousand.

Identifying the objectives is the first step in evaluating sales promotion ideas.

Which type of premiums require the consumer to mail in a stipulated number of proofs of purchase along with sufficient money to cover the manufacturer's purchasing,handling,and mailing costs of the premium item?

Proofs of purchase cannot be required as a condition for entry in a contest or sweepstake.

Which of the following is NOT a type of consumer-oriented promotion?

This characteristic of a completed promotion program can best be assessed by determining the total units of the promoted item that were sold during the promotion period.

Price-offs cannot reverse a downward sales trend.

Bonus packs are intended to encourage trial from consumers.

Every year,Dana enters the Pillsbury Bake-off.She submits a recipe that uses at least one Pillsbury baking product to a panel of judges.One hundred participants are invited to compete further by actually preparing their recipes for judges so that a grand prize winner can be selected,winning one million dollars.This is an example of which type of promotion?

Premiums are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force,trade representatives,or consumers.

Retailers also design promotions for their present and prospective customers.

Compare and contrast price-off promotions and bonus packs.

Free-with-purchase premiums are primarily designed to generate repeat purchases.

_____ refers to two or more brands from different companies promoted in a single promotional effort.

A single sales promotion offer contained cents-off coupons for Bryan hot dogs,Heinz ketchup,French's mustard,and Sara Lee hot dog buns.This is an example of a(n)_____.

The ABC Company usually sells a package of ten razor blades for $9.00.When the company offers a package of twelve razor blades for $9.00,they are offering a _____.

No type of premium offer can serve to enhance a brand's image.

The Buy X,Get 1 Free form of premium represents an immediate reward to consumers,and,for manufacturers,this type of premium serves the primary purpose of _____.

Price-off promotions are also called price perks.

Which type of premium can build sales volume in stores that put up displays and participate fully?