Question 1

Compared to the average company,firms with strong ethical climates tend to

Accepted Answer

A)  employ more business development consultants. 
B)  offer more goods and services. 
C)  be more socially responsible. 
D)  invest more in sales training software. 
E)  have higher turnover. 
A)  employ more business development consultants. 
B)  offer more goods and services. 
C)  be more socially responsible. 
D)  invest more in sales training software. 
E)  have higher turnover.

Question 2

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Accepted Answer

A)  implementation 
B)  control 
C)  planning 
D)  assessment 
E)  social responsibility 
A)  implementation 
B)  control 
C)  planning 
D)  assessment 
E)  social responsibility

Question 3

Ethos Water donates 2 percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Accepted Answer

A) True 
 B)False

Question 4

Discuss why mobile marketing should be considered significant by companies and marketing firms.

Accepted Answer

Of the more than 184 million people who

Question 5

Every year,General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing.This report is part of General Mills's __________ phase of its strategic marketing planning process.

Accepted Answer

A)  planning 
B)  implementation 
C)  control 
D)  evolution 
E)  marketing mix 
A)  planning 
B)  implementation 
C)  control 
D)  evolution 
E)  marketing mix

Question 6

When developing a social media campaign,what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

Accepted Answer

A)  They need to be humorous. 
B)  They need to be updated almost constantly. 
C)  They need to feature only young actors. 
D)  They must appear only in color (not black and white). 
E)  They must appeal to a diverse, multicultural audience. 
A)  They need to be humorous. 
B)  They need to be updated almost constantly. 
C)  They need to feature only young actors. 
D)  They must appear only in color (not black and white). 
E)  They must appeal to a diverse, multicultural audience.

Question 7

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm)in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm

Accepted Answer

A)  must evaluate its quarterly profit statement from an ethics standpoint. 
B)  must state its long-term goals in general terms, so as to not interfere with managers' short-term goals. 
C)  must always put society's needs ahead of the firm's needs. 
D)  must align the short-term goals of each employee with the long-term, overriding goals of the firm. 
E)  should adhere rigidly to legal standards in its industry. 
A)  must evaluate its quarterly profit statement from an ethics standpoint. 
B)  must state its long-term goals in general terms, so as to not interfere with managers' short-term goals. 
C)  must always put society's needs ahead of the firm's needs. 
D)  must align the short-term goals of each employee with the long-term, overriding goals of the firm. 
E)  should adhere rigidly to legal standards in its industry.

Question 8

Compare the role of corporate,professional,and personal bloggers regarding a new product.Choose one product/service and use this as an example in your explanation.

Accepted Answer

Answers will vary,but should address the

Question 9

When companies embrace __________,they appeal not only to their shareholders but also to all of their key stakeholders.

Accepted Answer

A)  social media 
B)  conscious marketing 
C)  CSR 
D)  profit sharing 
E)  conscious advertising 
A)  social media 
B)  conscious marketing 
C)  CSR 
D)  profit sharing 
E)  conscious advertising

Question 10

During which phase(s)of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?

Accepted Answer

In their constant pursuit of c

Question 11

The first step in ethical decision making is to gather information and identify stakeholders.

Accepted Answer

A) True 
 B)False

Question 12

Suppose that a restaurant near campus wants to use social media to get more people to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.In this situation,how would you measure the conversion rate?

Accepted Answer

Strictly speaking,the goal of the promot

Question 13

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives.Management reviewed and refined the alternatives,and then chose a course of action.If the managers are not confident about the decision,they should

Accepted Answer

A)  lower their offering price for the competing firm. 
B)  reexamine their alternatives. 
C)  consult customers. 
D)  trust their instincts and move forward. 
E)  choose the least risky option. 
A)  lower their offering price for the competing firm. 
B)  reexamine their alternatives. 
C)  consult customers. 
D)  trust their instincts and move forward. 
E)  choose the least risky option.

Question 14

The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships.All of the following are included in the 4E framework except

Accepted Answer

A)  engagement. 
B)  energy. 
C)  excitement. 
D)  experience. 
E)  education. 
A)  engagement. 
B)  energy. 
C)  excitement. 
D)  experience. 
E)  education.

Question 15

Which of the following is a pricing model for apps discussed in your text?

Accepted Answer

A)  cost-plus 
B)  ad-supported 
C)  premium 
D)  per-use 
E)  data-driven 
A)  cost-plus 
B)  ad-supported 
C)  premium 
D)  per-use 
E)  data-driven

Question 16

List,in order,the steps involved in developing a social media marketing campaign.

Accepted Answer

1.Identify strategy and goals

Question 17

Avoiding a GMO label might help companies sell more of their products.Thus far,many food manufacturers seem to be fighting GMO labeling.However,in 2014 General Mills decided to make some of its products,such as Cheerios,completely free of GMOs,and Whole Foods has committed to issuing labels,by 2018,on all GMO-containing foods it sells.Who are the stakeholders in this situation?

Accepted Answer

The stakeholders in this situa

Question 18

Current research points to which pricing model for apps as the most effective?

Accepted Answer

A)  ad-supported apps 
B)  freemium apps 
C)  in-app purchases 
D)  paid apps 
E)  paid apps with in-app purchases 
A)  ad-supported apps 
B)  freemium apps 
C)  in-app purchases 
D)  paid apps 
E)  paid apps with in-app purchases

Question 19

The 4E framework of social media includes

Accepted Answer

A)  excite, educate, experience, engage. 
B)  excite, educate, entertain, engage. 
C)  expand, engage, educate, emphasize. 
D)  emphasize, excite, educate, engage. 
E)  expect, emphasize, educate, engage. 
A)  excite, educate, experience, engage. 
B)  excite, educate, entertain, engage. 
C)  expand, engage, educate, emphasize. 
D)  emphasize, excite, educate, engage. 
E)  expect, emphasize, educate, engage.

Question 20

The purpose of conscious marketing is to make a product by selling products and services.

Accepted Answer

A) True 
 B)False

Compared to the average company,firms with strong ethical climates tend to

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Ethos Water donates 2 percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Discuss why mobile marketing should be considered significant by companies and marketing firms.

Every year,General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing.This report is part of General Mills's __________ phase of its strategic marketing planning process.

When developing a social media campaign,what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm)in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm

Compare the role of corporate,professional,and personal bloggers regarding a new product.Choose one product/service and use this as an example in your explanation.

When companies embrace __________,they appeal not only to their shareholders but also to all of their key stakeholders.

During which phase(s)of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?

The first step in ethical decision making is to gather information and identify stakeholders.

Suppose that a restaurant near campus wants to use social media to get more people to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.In this situation,how would you measure the conversion rate?

The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships.All of the following are included in the 4E framework except

Which of the following is a pricing model for apps discussed in your text?

List,in order,the steps involved in developing a social media marketing campaign.

Current research points to which pricing model for apps as the most effective?

The 4E framework of social media includes

The purpose of conscious marketing is to make a product by selling products and services.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Compared to the average company,firms with strong ethical climates tend to

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Ethos Water donates 2 percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Discuss why mobile marketing should be considered significant by companies and marketing firms.

Every year,General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing.This report is part of General Mills's __________ phase of its strategic marketing planning process.

When developing a social media campaign,what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm)in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm

Compare the role of corporate,professional,and personal bloggers regarding a new product.Choose one product/service and use this as an example in your explanation.

When companies embrace __________,they appeal not only to their shareholders but also to all of their key stakeholders.

During which phase(s)of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?

The first step in ethical decision making is to gather information and identify stakeholders.

Suppose that a restaurant near campus wants to use social media to get more people to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.In this situation,how would you measure the conversion rate?

The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships.All of the following are included in the 4E framework except

Which of the following is a pricing model for apps discussed in your text?

List,in order,the steps involved in developing a social media marketing campaign.

Current research points to which pricing model for apps as the most effective?

The 4E framework of social media includes

The purpose of conscious marketing is to make a product by selling products and services.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters