Question 1

Business ethics is concerned with all of the following except

Accepted Answer

A)  distinguishing between right and wrong actions in a business setting. 
B)  distinguishing between right and wrong decisions that arise in a business setting. 
C)  any special duties or obligations that apply to persons engaged in commerce. 
D)  broad and well-established moral and ethical principles that might arise in a business setting. 
E)  societal issues such as the sale of products or services that may damage the environment 
A)  distinguishing between right and wrong actions in a business setting. 
B)  distinguishing between right and wrong decisions that arise in a business setting. 
C)  any special duties or obligations that apply to persons engaged in commerce. 
D)  broad and well-established moral and ethical principles that might arise in a business setting. 
E)  societal issues such as the sale of products or services that may damage the environment

Question 2

Courses of action such as halting the market research project,making responses anonymous,and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.

Accepted Answer

A)  planning 
B)  identification 
C)  implementation 
D)  brainstorming 
E)  evaluation 
A)  planning 
B)  identification 
C)  implementation 
D)  brainstorming 
E)  evaluation

Question 3

Imagine the use (or misuse)of data collected from consumers by a marketing research firm.One of the issues that might arise is the way the data are collected.At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

Accepted Answer

A)  Step 1 
B)  Step 2 
C)  Step 3 
D)  Step 4 
E)  Step 5 
A)  Step 1 
B)  Step 2 
C)  Step 3 
D)  Step 4 
E)  Step 5

Question 4

The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

Accepted Answer

A) True 
 B)False

Question 5

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Accepted Answer

A)  It can pay its employees minimum wage as required by law. 
B)  It can use cups made from recycled paper. 
C)  It can offer healthy drinks and snacks in its stores. 
D)  It can purchase coffee beans from suppliers who pay coffee growers a fair price. 
E)  Social responsibility isn't relevant where channel partners are concerned; it has to do with serving society as a whole. 
A)  It can pay its employees minimum wage as required by law. 
B)  It can use cups made from recycled paper. 
C)  It can offer healthy drinks and snacks in its stores. 
D)  It can purchase coffee beans from suppliers who pay coffee growers a fair price. 
E)  Social responsibility isn't relevant where channel partners are concerned; it has to do with serving society as a whole.

Question 6

Describe a typical user of LinkedIn,as well as the kinds of activities he or she will participate in as an active user.

Accepted Answer

LinkedIn is a professional social networ

Question 7

When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game,which dimension of the 4E framework was being targeted?

Accepted Answer

A)  educate 
B)  experience 
C)  engage 
D)  energize 
E)  excite 
A)  educate 
B)  experience 
C)  engage 
D)  energize 
E)  excite

Question 8

In terms of the 4E framework,what is the significance of "engaging" the customer?

Accepted Answer

Answers will vary,but should show an und

Question 9

From a conscious marketing perspective,social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

Accepted Answer

A) True 
 B)False

Question 10

Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends,sites promoting to get more members,and

Accepted Answer

A)  members paying to view sites. 
B)  potential customers paying to view sites. 
C)  outside companies promoting their products and services to appeal to potential customers. 
D)  members promoting sites to gain more friends. 
E)  outside companies promote to the social media site to gain potential customers. 
A)  members paying to view sites. 
B)  potential customers paying to view sites. 
C)  outside companies promoting their products and services to appeal to potential customers. 
D)  members promoting sites to gain more friends. 
E)  outside companies promote to the social media site to gain potential customers.

Question 11

List and describe the seven primary motivations for mobile app usage.

Accepted Answer

Answers should include a description of

Question 12

All of the following are questions posed in the ethical decision-making metric except

Accepted Answer

A)  Would I want to see this action described on the front page of the local paper? 
B)  Will this action help advance my career? 
C)  Would the person I admire most engage in this activity? 
D)  Can I give a clear explanation for my action? 
E)  Will I be able to look at myself in the mirror and respect what I see? 
A)  Would I want to see this action described on the front page of the local paper? 
B)  Will this action help advance my career? 
C)  Would the person I admire most engage in this activity? 
D)  Can I give a clear explanation for my action? 
E)  Will I be able to look at myself in the mirror and respect what I see?

Question 13

Lauren decides to use Twitter to market her hand-painted scarves to other women on her campus.She sets up a Twitter account with the name @uniquedesignsbylauren and posts this on her Facebook page,making sure to tweet every few days.Soon Lauren is selling a lot of scarves.Lauren's Twitter account is an example of

Accepted Answer

A)  microblogging. 
B)  media sharing. 
C)  thought sharing. 
D)  professional networking. 
E)  social bookmarking. 
A)  microblogging. 
B)  media sharing. 
C)  thought sharing. 
D)  professional networking. 
E)  social bookmarking.

Question 14

Of the various types of blogs,which one do marketers have the lowest level of control over?

Accepted Answer

A)  personal 
B)  corporate 
C)  professional 
D)  corporate microblogs 
E)  professional microblogs 
A)  personal 
B)  corporate 
C)  professional 
D)  corporate microblogs 
E)  professional microblogs

Question 15

What is the difference between government regulation of business and corporate social responsibility?

Accepted Answer

Corporate social res

Question 16

Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.

Accepted Answer

Answers will vary,but should include a d

Question 17

What type of analytic is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Accepted Answer

A)  social 
B)  content 
C)  mobile 
D)  conversion 
E)  advertising 
A)  social 
B)  content 
C)  mobile 
D)  conversion 
E)  advertising

Question 18

Coca-Cola relies on _________ technology to offer their customers a free Coke at the moment they walk through a movie theater.

Accepted Answer

A)  network 
B)  dynamic 
C)  radar 
D)  satellite 
E)  beacon 
A)  network 
B)  dynamic 
C)  radar 
D)  satellite 
E)  beacon

Question 19

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

Accepted Answer

A)  be aligned with the long-term goals of the firm. 
B)  be overridden by the overall goals of the firm. 
C)  become secondary to the needs of the remaining stakeholders. 
D)  be reviewed on an annual basis. 
E)  change on a regular basis. 
A)  be aligned with the long-term goals of the firm. 
B)  be overridden by the overall goals of the firm. 
C)  become secondary to the needs of the remaining stakeholders. 
D)  be reviewed on an annual basis. 
E)  change on a regular basis.

Question 20

In the ___________ stage,a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Accepted Answer

A)  brainstorming 
B)  implementation 
C)  planning 
D)  control 
E)  evaluation 
A)  brainstorming 
B)  implementation 
C)  planning 
D)  control 
E)  evaluation

Business ethics is concerned with all of the following except

Courses of action such as halting the market research project,making responses anonymous,and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.

Imagine the use (or misuse)of data collected from consumers by a marketing research firm.One of the issues that might arise is the way the data are collected.At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Describe a typical user of LinkedIn,as well as the kinds of activities he or she will participate in as an active user.

When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game,which dimension of the 4E framework was being targeted?

In terms of the 4E framework,what is the significance of "engaging" the customer?

From a conscious marketing perspective,social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends,sites promoting to get more members,and

List and describe the seven primary motivations for mobile app usage.

All of the following are questions posed in the ethical decision-making metric except

Of the various types of blogs,which one do marketers have the lowest level of control over?

What is the difference between government regulation of business and corporate social responsibility?

Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.

What type of analytic is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Coca-Cola relies on _________ technology to offer their customers a free Coke at the moment they walk through a movie theater.

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

In the ___________ stage,a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Business ethics is concerned with all of the following except

Courses of action such as halting the market research project,making responses anonymous,and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.

Imagine the use (or misuse)of data collected from consumers by a marketing research firm.One of the issues that might arise is the way the data are collected.At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Describe a typical user of LinkedIn,as well as the kinds of activities he or she will participate in as an active user.

When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game,which dimension of the 4E framework was being targeted?

In terms of the 4E framework,what is the significance of "engaging" the customer?

From a conscious marketing perspective,social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

Marketers rely on social media to achieve three objectives: members promoting themselves to gain more friends,sites promoting to get more members,and

List and describe the seven primary motivations for mobile app usage.

All of the following are questions posed in the ethical decision-making metric except

Of the various types of blogs,which one do marketers have the lowest level of control over?

What is the difference between government regulation of business and corporate social responsibility?

Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.

What type of analytic is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Coca-Cola relies on _________ technology to offer their customers a free Coke at the moment they walk through a movie theater.

To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

In the ___________ stage,a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters