Exam 5: Identifying and Analyzing Domestic and International Opportunities

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Licensing is best described as:

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Contract law varies significantly from country to country,in part reflecting the two types of legal tradition-commercial law and civil law.

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Motivations for going global,discussed in the text,include all the following except:

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Exporting:

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It is a practice in some cultures to hug and even kiss when greeting a known business partner.What aspect of nonverbal language is being referred to in the above example?

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A vertical merger is the combination of two firms that produce one or more of the same or closely related products in the same geographical area.

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Culture encompasses a wide variety of elements,including language,social structure, religion,political philosophy,economic philosophy,education,and manners and customs.

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A disadvantage of using licensing as an entry strategy for a foreign market is the high amount of risk involved.

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Nonequity arrangements discussed by the text include licensing,management projects and exporting.

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All of the following are questions an opportunity assessment plan might answer except:

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In selecting a foreign market the selection decision should be based on both past sales and competitive positioning as well as an assessment of each foreign market alternative.

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Useful government sources of information include Business Source Complete and Mergent.

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Identify and briefly describe the four sections of an opportunity assessment plan.

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