Exam 8: Strategy in the Global Environment
What are the potential benefits and risks of global strategic alliances? What actions can a firm take to minimize the risks and maximize the benefits?
Global strategic alliances share the risk of global expansion,bring together complementary skills,facilitate entry into a new market,and can set technological standards.However,the partners risk loss of control over proprietary know-how,they must learn to work together in a cooperative fashion,and they must share any profits they earn. To maximize the benefits and minimize the risks,firms should choose a partner wisely,ensuring that the partner is trustworthy,has a common vision,and has complementary skills.To reduce the potential for loss of control,the company should consider walling off the technology,writing contractual safeguards,use cross-licensing agreements to exchange skills,and ask for a credible commitment in advance.Finally,bringing the two firms together is a significant challenge and can be eased if managers are sensitive to cultural differences,if they build interpersonal relationships across company boundaries,and if they look for opportunities for mutual learning and benefit.
If a company's competitive advantage derives from its control of proprietary technological know-how,it should either license its technology to others or pursue a joint venture.
False
In which of the following circumstances does a global standardization strategy make the most sense?
E
What is meant by the term national competitive advantage,and what are the attributes of a nation that affect the global competitiveness of companies located within that nation?
Dell is expanding its market share in European countries because its direct-sales model is more effective than the business model used by its European rivals.Which of the following benefits of global expansion is Dell experiencing,relative to its competitors?
An important ingredient of success in a strategic alliance appears to be cultural sensitivity.
When a company increases its growth rate by taking goods or services developed at home and selling them internationally,it is
Location economies refer to the economic benefits that arise from performing a value creation activity at central headquarters.
Companies that pursue a transnational strategy are trying to develop
The globalization of production has been increasing as companies take advantage of lower barriers to international trade and location economies.
A nation's companies gain competitive advantage if their domestic customers are
Consider the case of a family-owned furniture-making business,headquartered in the United States,with fewer than fifty employees,that is contemplating exporting its products for the first time.What market do you recommend it enter,and when and how should it enter? Explain your answers.
Managers of a multinational enterprise must recognize that skills
A transnational strategy makes the most sense when there are strong pressures for cost reductions and when demand for local responsiveness is minimal.
Which of the following has occurred in international trade over the past half-century?
Clear Vision's decision to own a manufacturing facility overseas was not influenced by which of the following factors?
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