Question 1

Which of the following is not an influence on the marketing environment?

Accepted Answer

A)  Social forces 
B)  Legal forces 
C)  Competitive forces 
D)  Technological forces 
E)  Manufacturing forces 
A)  Social forces 
B)  Legal forces 
C)  Competitive forces 
D)  Technological forces 
E)  Manufacturing forces

Question 2

When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores,the manufacturer is involved in the marketing function of

Accepted Answer

A)  discounting. 
B)  profiteering. 
C)  banking. 
D)  buying. 
E)  financing. 
A)  discounting. 
B)  profiteering. 
C)  banking. 
D)  buying. 
E)  financing.

Question 3

Which of the following is a psychological variable of buyer behavior?

Accepted Answer

A)  Roles 
B)  Personality 
C)  Reference groups 
D)  Social classes 
E)  Culture 
A)  Roles 
B)  Personality 
C)  Reference groups 
D)  Social classes 
E)  Culture

Question 4

Products usually have both favorable and unfavorable attributes.

Accepted Answer

A) True 
 B)False

Question 5

If you build a better mousetrap,consumers will beat a path to your door.

Accepted Answer

A) True 
 B)False

Question 6

To implement the marketing concept,a company must do all of the following except.

Accepted Answer

A)  have good information about what consumers want. 
B)  adopt a consumer orientation. 
C)  coordinate its efforts throughout the entire organization. 
D)  adopt a sales orientation. 
E)  achieve its own goals. 
A)  have good information about what consumers want. 
B)  adopt a consumer orientation. 
C)  coordinate its efforts throughout the entire organization. 
D)  adopt a sales orientation. 
E)  achieve its own goals.

Question 7

What is marketing?

Accepted Answer

Marketing is a group of activities desig

Question 8

What are some of the marketing strategies auto manufacturers use to stimulate sales of certain makes of automobiles?

Accepted Answer

Students' answers will vary,but should i

Question 9

When High Tech Stereo Company wanted to alter its products,its managers began their research by analyzing sales figures.This is an example of

Accepted Answer

A)  primary data gathering. 
B)  secondary data gathering. 
C)  subjective research. 
D)  expensive research. 
E)  external research. 
A)  primary data gathering. 
B)  secondary data gathering. 
C)  subjective research. 
D)  expensive research. 
E)  external research.

Question 10

Marketing creates value by

Accepted Answer

A)  increasing the price of goods. 
B)  helping people obtain what they need and want. 
C)  spending large amounts on advertising. 
D)  selling and advertising new products. 
E)  manipulating people into buying products they don't want. 
A)  increasing the price of goods. 
B)  helping people obtain what they need and want. 
C)  spending large amounts on advertising. 
D)  selling and advertising new products. 
E)  manipulating people into buying products they don't want.

Question 11

When Bill Wilson became a father he became increasingly interested in health and began to look for household items that were safe for use around young children.His new perspective is related to his

Accepted Answer

A)  over-protectiveness. 
B)  motivation. 
C)  social class. 
D)  reference groups. 
E)  time utility. 
A)  over-protectiveness. 
B)  motivation. 
C)  social class. 
D)  reference groups. 
E)  time utility.

Question 12

Marketing is just selling and advertising.

Accepted Answer

A) True 
 B)False

Question 13

What is market segmentation? Why is it important for companies to do?

Accepted Answer

Market segmentation is the process of di

Question 14

Everyone in the organization who interacts with customers must know what customers want.

Accepted Answer

A) True 
 B)False

Question 15

Marketing is the facilitation of exchanges through

Accepted Answer

A)  creating,pricing,promoting,and distributing goods. 
B)  market segmentation. 
C)  multi-segment marketing. 
D)  value enhancement. 
E)  advertising and selling. 
A)  creating,pricing,promoting,and distributing goods. 
B)  market segmentation. 
C)  multi-segment marketing. 
D)  value enhancement. 
E)  advertising and selling.

Question 16

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

Accepted Answer

A)  cultural forces. 
B)  marketing forces. 
C)  social forces. 
D)  economic forces. 
E)  regulatory forces. 
A)  cultural forces. 
B)  marketing forces. 
C)  social forces. 
D)  economic forces. 
E)  regulatory forces.

Question 17

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

Accepted Answer

A) True 
 B)False

Question 18

What most consumers want is not a product,but

Accepted Answer

A)  a high-quality service. 
B)  a unique idea. 
C)  a way to get a job done,solve a problem,or gain some enjoyment. 
D)  symbols of prestige. 
E)  low prices. 
A)  a high-quality service. 
B)  a unique idea. 
C)  a way to get a job done,solve a problem,or gain some enjoyment. 
D)  symbols of prestige. 
E)  low prices.

Question 19

During the Industrial Revolution,new technologies fueled strong ________ for products and a production orientation held sway.

Accepted Answer

A)  marketing research 
B)  advertising 
C)  marketing concept 
D)  supply 
E)  demand 
A)  marketing research 
B)  advertising 
C)  marketing concept 
D)  supply 
E)  demand

Question 20

When a grocery store maintains refrigerators to hold ice cream until customers buy it,the store is engaged in the marketing function of

Accepted Answer

A)  selling. 
B)  transporting. 
C)  storing. 
D)  marketing research. 
E)  risk taking. 
A)  selling. 
B)  transporting. 
C)  storing. 
D)  marketing research. 
E)  risk taking.

Which of the following is not an influence on the marketing environment?

When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores,the manufacturer is involved in the marketing function of

Which of the following is a psychological variable of buyer behavior?

Products usually have both favorable and unfavorable attributes.

If you build a better mousetrap,consumers will beat a path to your door.

To implement the marketing concept,a company must do all of the following except.

What is marketing?

What are some of the marketing strategies auto manufacturers use to stimulate sales of certain makes of automobiles?

When High Tech Stereo Company wanted to alter its products,its managers began their research by analyzing sales figures.This is an example of

Marketing creates value by

When Bill Wilson became a father he became increasingly interested in health and began to look for household items that were safe for use around young children.His new perspective is related to his

Marketing is just selling and advertising.

What is market segmentation? Why is it important for companies to do?

Everyone in the organization who interacts with customers must know what customers want.

Marketing is the facilitation of exchanges through

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

What most consumers want is not a product,but

During the Industrial Revolution,new technologies fueled strong ________ for products and a production orientation held sway.

When a grocery store maintains refrigerators to hold ice cream until customers buy it,the store is engaged in the marketing function of

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters

Exam 11: Customer-Driven Marketing

Which of the following is not an influence on the marketing environment?

When a computer manufacturer provides stores with credit to encourage them to carry their computers in stores,the manufacturer is involved in the marketing function of

Which of the following is a psychological variable of buyer behavior?

Products usually have both favorable and unfavorable attributes.

If you build a better mousetrap,consumers will beat a path to your door.

To implement the marketing concept,a company must do all of the following except.

What is marketing?

What are some of the marketing strategies auto manufacturers use to stimulate sales of certain makes of automobiles?

When High Tech Stereo Company wanted to alter its products,its managers began their research by analyzing sales figures.This is an example of

Marketing creates value by

When Bill Wilson became a father he became increasingly interested in health and began to look for household items that were safe for use around young children.His new perspective is related to his

Marketing is just selling and advertising.

What is market segmentation? Why is it important for companies to do?

Everyone in the organization who interacts with customers must know what customers want.

Marketing is the facilitation of exchanges through

The public's opinions and attitudes toward living standards,ethics,and the environment are considered

Trying to determine buyers' needs and wants is easy because marketers fully understand what motivates people to buy things.

What most consumers want is not a product,but

During the Industrial Revolution,new technologies fueled strong ________ for products and a production orientation held sway.

When a grocery store maintains refrigerators to hold ice cream until customers buy it,the store is engaged in the marketing function of

The Dynamics of Business and Economics

Business Ethics and Social Responsibility

Business in a Borderless World

Options for Organizing Business

Small Business, entrepreneurship, and Franchising

The Nature of Management

Organization, teamwork, and Communication

Managing Service and Manufacturing Operations

Motivating the Workforce

Managing Human Resources

Dimensions of Marketing Strategy

Digital Marketing and Social Networking

Accounting and Financial Statements

Money and the Financial System

Financial Management and Securities Markets

Filters