Exam 12: Pricing and Advertising
Exam 1: Introduction43 Questions
Exam 2: Supply and Demand225 Questions
Exam 3: A Consumers Constrained Choice130 Questions
Exam 4: Demand123 Questions
Exam 5: Consumer Welfare and Policy Analysis73 Questions
Exam 6: Firms and Production112 Questions
Exam 7: Costs132 Questions
Exam 8: Competitive Firms and Markets112 Questions
Exam 9: Properties and Applications of the Competitive Model101 Questions
Exam 10: General Equilibrium and Economic Welfare109 Questions
Exam 11: Monopoly and Monopsony142 Questions
Exam 12: Pricing and Advertising91 Questions
Exam 13: Game Theory85 Questions
Exam 14: Oligopoly and Monopolistic Competition114 Questions
Exam 15: Factor Markets115 Questions
Exam 16: Uncertainty103 Questions
Exam 17: Property Rights, Externalities, Rivalry, and Exclusion105 Questions
Exam 18: Asymmetric Information85 Questions
Exam 19: Contracts and Moral Hazards79 Questions
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Relative to a single-price monopoly,the effect of group price discrimination on social welfare is
(Multiple Choice)
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-Bob is the only carpet installer in a small isolated town.The above figure shows the demand curves of two distinct groups of customers-residential and business.Bob is likely to price discriminate because
(Multiple Choice)
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A perfect price discriminator receives a price equal to marginal revenue for each unit.
(True/False)
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While price discrimination is possible between two markets,it is not possible in more than two.
(True/False)
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Consider a weapons producer that is selling guns to two countries that are at war with one another.Guns can be produced at a constant marginal cost of $10 per gun.The demand for guns in each of the countries is given by:
p = 50 - 0.5Q (Country
A)
p = 20 - 0.25Q (Country
B)
a.If the weapons producer can charge different prices to each country,what price and quantity will it sell to each?
b.If the weapons producer cannot price discriminate,what price and quantity of guns will it sell to each country?
c.Will the weapons manufacturer make more profit from price discriminating? Briefly explain.Why is it that the manufacturer will likely be able to price discriminate?
d.Which country will benefit from price discrimination? Which country will be worse off from price discrimination? Explain briefly.
e.Is the deadweight loss higher under price discrimination or a single-price? Show mathematically.
(Essay)
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Explain why a firm can earn more profit by price discrimination than from setting a uniform price.
(Essay)
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Theatres charge lower prices for a matinee and usually don't accept coupons for the night showing of movies because
(Multiple Choice)
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A firm that practices multimarket price discrimination will set the lower price in the market that has the most elastic demand.
(True/False)
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-The above figure shows the market for a particular good.If the market is controlled by a perfect-price-discriminating monopoly,compared to a monopoly who charges a single price,the change in consumer surplus is
(Multiple Choice)
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If two identifiable markets differ with respect to their price elasticity of demand and resale is impossible,a firm with market power will
(Multiple Choice)
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A perfect-price-discriminating monopoly's marginal revenue curve
(Multiple Choice)
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-Bob is the only carpet installer in a small isolated town.The above figure shows the demand curves of two distinct groups of customers-residential and business.If the marginal cost of installing carpet is a constant $1 per sq yard,what price does Bob charge each segment?
(Essay)
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-The above figure shows the market for a particular good.If the market is controlled by a perfect-price-discriminating monopoly,the deadweight loss equals
(Multiple Choice)
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Suppose a monopolist is considering starting a $500,000 advertising campaign.The current demand for its product is given by
p = 150 - 3Q
where Q is the quantity of output in thousands.If the monopolist undertakes the advertising campaign,it expects demand to increase to
p = 200 - 4Q
The (non-advertising)cost for the monopolist is C(Q)= 30Q.
a.Determine whether the monopolist should undertake the advertising campaign assuming that it is correctly anticipating the potential increase in demand.
b.What is the most the monopolist will invest towards this advertising campaign?
(Essay)
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-The above figure shows the market for a particular good.If the market is controlled by a perfect-price-discriminating monopoly,compared to a perfectly competitive market,the change in producer surplus is
(Multiple Choice)
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The more block prices a monopoly can set instead of setting a single price,the
(Multiple Choice)
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When a firm uses a form of quantity discrimination it is the high quantity purchasers that generate most profit.
(True/False)
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