Exam 8: The Marketing Plan

The Internet is a good source for primary information,but does not provide many secondary sources.

In establishing goals and objectives,it is important to:

Interviewing is less expensive than observation.

Which survey method results in the worst response rate?

Financial resources and the management team are both examples of the:

Observation,interviewing,and focus groups are examples of collecting:

Which survey method is the fastest method for obtaining data?

Warby Parker was started by:

The four variables that affect short-term marketing decisions are referred to as the:

When preparing the industry analysis section of the business plan,using secondary sources is not appropriate.

The marketing mix consists of:

Which form of promotion is too expensive for most entrepreneurs to use?

Management needs to look at the marketing plan as a guide for implementing marketing decision making and not as a generalized,superficial document.

Private data sources,such as Information Resources,Inc.and Nielsen Indexes,are a low-cost secondary data source.

Marketing research begins with:

Manufacturer's agents take title to products and resell them.

An updated marketing plan should be prepared by the entrepreneur every two years.

The situation analysis describes past and present business achievements of the new venture.

Defining the purpose or objectives of marketing research is often the most difficult stage for an entrepreneur.

Give examples of what types of goals should be set in the goals and objectives section.