Exam 2: Major Business Initiatives: Gaining Competitive Advantage With It

One of the primary functions of CRM is the sales force automation (SFA)system.What is SFA's purpose?

An ERP system includes all technology systems and software in your organization.

Social media is fueled by _____ technologies.

Social locationing is the use of a mobile device and its location to check into locations.

Which systems are typically used to fulfill and support customer orders?

CRM was a precursor technology to ERP.

_____ is the most popular social locationing system.

What is the difference between front and back office systems?

_____ is a form of a microblog and allows you to send and receive text messages of roughly 140 characters or fewer.

_____ is the professional equivalent of Facebook.

Which of the following CRM functions empower sales representatives with information and business intelligence focused on customer buying patterns and needs?

Which of the following supply chain activities keeps the cost of transporting materials as low as possible consistent with safe and reliable delivery?

_____ is the term that describes a company's offering multiple ways in which customers can interact with it.

You can use social media to gather information on potential colleges and universities to attend.

_____ is a collection of Web-based and mobile technologies that create true interactivity among users,most usually allowing users to be both creators and consumers of content.

Which of the following systems is the primary interface to customers and sales channels,typically used to support customers or sales?

Lower costs in the supply chain lead to increase in market share and top-line revenue.

_____ refers to ensuring that the right quantity of parts for production or products for sale arrive at the right time.

Software-as-a-service (SaaS)is a delivery model in which you buy the software outright.

The path a product or service follows from the originator of the product or service to the end consumer is called ____.