Exam 14: Competing on Marketing and Supply Chain Management

As a key element in achieving alignment,trust stems from perceived fairness and justice from all supply chain members.

Agility focuses on flexibility that can overcome short-term fluctuation in the supply chain.

In the context of achieving alignment,supply chain members of less standing exercise greater bargaining power.

The category of customers who are in favor of buying global brands that signal prestige and cachet are called _____.

Within a single product category,product attributes are standardized.

According to the resource-based view,holding institutions constant,firms that develop the best capabilities in marketing and supply chain management will emerge as winners.

The triple As underpinning supply chain management are agility,adaptability,and aggregation.

Briefly discuss market orientation versus relationship orientation that concern marketing and supply chain management.

Elaborate on the triple As in supply chain management.

Elaborate on the major concerns faced by MNEs doing business around the world.

In terms of the supply chain,alignment is best defined as _____.

_____ refers to a philosophy or way of thinking that places the highest priority on the creation of superior customer value in the marketplace.

As one of the Ps in the marketing mix,place is also often referred to as the distribution channel.

Technically,place in the four Ps of marketing is also often referred to as the _____.

Enhancing ____ often entails making a series of make-or-buy decisions.

Which of the following is one of the triple As in supply chain management?

The category of customers who may not be able to afford,but nevertheless admire,global brands are called _____.

For which of the following categories of customers can MNEs market localized products and services under local brands?