Exam 14: Competing on Marketing and Supply Chain Management

Which of the following is a key element to achieving alignment in the supply chain?

In the first half of the 20th century,the services sector started commanding height.

Discuss how institutions and resources affect marketing and supply chain management.

_____ divides consumers based on purchasing behavior.

Market orientation is the effort to establish,maintain,and enhance relationships with customers.

____ refers to the expenditures a customer is willing to pay for a product.

Market orientation seeks to place the highest priority on which of the following?

Firms dealing with global agnostics can leverage global brands and their relatively more standardized products and services.

In the context of market orientation vs.relationship orientation,for truly outstanding performance,relationships are necessary but not sufficient.

_____ refers to the ability to quickly react to unexpected shifts in supply and demand.

____ focuses on flexibility that can overcome short-term fluctuation in the supply chain.

Marketing and supply chain management activities can be evaluated based on the VRIO criteria.

The two key elements to achieve alignment are conformance and transparency.

In the context of achieving alignment,if a recognized leader in a supply chain exercises power,it facilitates legitimacy and efficiency of the whole supply chain.

_____ is the set of firms that facilitate the movement of goods from producers to consumers.

Which of the following is one of the four Ps in the marketing mix?

_____ refers to the positive or negative perception of firms and products from a certain country.

In the context of market orientation vs.relationship orientation,relationship orientation capabilities contribute more toward performance.

Which of the following four Ps of marketing includes TV,radio,print,and online advertising,as well as coupons,direct mail,billboards,direct marketing,and public relations?

_____ shows how demand changes when price changes.