Question 1

A microculture is less significant in terms of its potential influence on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 2

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

Accepted Answer

A)  greatest generation 
B)  Baby Boomers 
C)  Millennials 
D)  Generation X 
E)  silent generation 
A)  greatest generation 
B)  Baby Boomers 
C)  Millennials 
D)  Generation X 
E)  silent generation

Question 3

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

Accepted Answer

A) True 
 B)False

Question 4

BABY BOOMERS SCENARIO
The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion.
-Refer to Baby Boomers Scenario.The fact that many of the Baby Boomers are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren.Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents.This situation involving conflicting expectations between parents and grandparents has the potential to create _____ for the grandparents.

Accepted Answer

A)  external conflict 
B)  cognitive dissonance 
C)  role conflict 
D)  expectation divergence 
E)  relational conflict 
A)  external conflict 
B)  cognitive dissonance 
C)  role conflict 
D)  expectation divergence 
E)  relational conflict

Question 5

The Millennial generation has been referred to as the first "always connected" generation.

Accepted Answer

A) True 
 B)False

Question 6

A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.

Accepted Answer

A)  cohort 
B)  norm 
C)  network 
D)  order 
E)  class 
A)  cohort 
B)  norm 
C)  network 
D)  order 
E)  class

Question 7

Americans who were born before 1928,and whose lives and values were shaped very much by World War II and post-war experiences,belong to the _____.

Accepted Answer

A)  greatest generation 
B)  Baby Boomers 
C)  Generation X 
D)  Millennials 
E)  Generation Y 
A)  greatest generation 
B)  Baby Boomers 
C)  Generation X 
D)  Millennials 
E)  Generation Y

Question 8

Which of the following generational microcultures is also referred to as Generation Y?

Accepted Answer

A)  Greatest generation 
B)  Silent generation 
C)  Baby Boomers 
D)  Millennials 
E)  Global generation 
A)  Greatest generation 
B)  Silent generation 
C)  Baby Boomers 
D)  Millennials 
E)  Global generation

Question 9

Which of the following statements is true about the social class microculture in the U.S.?

Accepted Answer

A)  Every consumer in the social class will exhibit the exact same behaviors and opinions. 
B)  Consumers born into a social class have an achieved status. 
C)  Social class tends to be a better predictor of purchases that involve symbolic products. 
D)  All consumers in a social class will strive to move up the social ladder. 
E)  Consumers who work their way into a class have an ascribed status. 
A)  Every consumer in the social class will exhibit the exact same behaviors and opinions. 
B)  Consumers born into a social class have an achieved status. 
C)  Social class tends to be a better predictor of purchases that involve symbolic products. 
D)  All consumers in a social class will strive to move up the social ladder. 
E)  Consumers who work their way into a class have an ascribed status.

Question 10

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

Accepted Answer

A)  habitus 
B)  conceptus 
C)  status 
D)  prospectus 
E)  stratum 
A)  habitus 
B)  conceptus 
C)  status 
D)  prospectus 
E)  stratum

Question 11

Americans born between 1928 and 1945 tend to be frugal and follow largely utilitarian motivations with their purchases.The generational microculture group illustrated here is the _____.

Accepted Answer

A)  Baby Boomers 
B)  greatest generation 
C)  silent generation 
D)  Millennials 
E)  Generation X 
A)  Baby Boomers 
B)  greatest generation 
C)  silent generation 
D)  Millennials 
E)  Generation X

Question 12

BABY BOOMERS SCENARIO
The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion.
-Refer to Baby Boomers Scenario.Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population.The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age,income,gender,and religion.This is an example of a(n)_____ analysis.

Accepted Answer

A)  psychographic 
B)  demographic 
C)  geographic 
D)  orthographic 
E)  ethnographic 
A)  psychographic 
B)  demographic 
C)  geographic 
D)  orthographic 
E)  ethnographic

Question 13

IMMIGRANT SCENARIO
Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers.
-Refer to Immigrant Scenario.Anita joined Delta,a sorority for geometry lovers.She has always been passionate about geometry and her membership to Delta,not only defines her on-campus personality,it makes her 'cool' in front of her other peers.Which of the following terms best describes Anita's decision to join Delta?

Accepted Answer

A)  Isolation 
B)  Acculturation 
C)  Emergence 
D)  Divergence 
E)  Resurgence 
A)  Isolation 
B)  Acculturation 
C)  Emergence 
D)  Divergence 
E)  Resurgence

Question 14

IMMIGRANT SCENARIO
Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers.
-Refer to Immigrant Scenario.Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age,ethnicity,sex,occupation,income,region,religion,and gender.The neighborhood authorities are concerned with the _____ of the aspiring residents.

Accepted Answer

A)  orthographics 
B)  ethnographics 
C)  psychographics 
D)  demographics 
E)  geographics 
A)  orthographics 
B)  ethnographics 
C)  psychographics 
D)  demographics 
E)  geographics

Question 15

Stana is a 24-year-old working woman.She is very technologically savvy and believes in staying connected with her friends online,at all times.She loves visiting coffee shops that provide WiFi accessibility.She does not own a car as she prefers to walk than drive.She owns a small apartment in an urban area.Stana belongs to the _____ group.

Accepted Answer

A)  Baby Boomers 
B)  Generation X 
C)  Generation Z 
D)  Millennials 
E)  greatest generation 
A)  Baby Boomers 
B)  Generation X 
C)  Generation Z 
D)  Millennials 
E)  greatest generation

Question 16

All microcultures have identical and consistent role expectations for its members.

Accepted Answer

A) True 
 B)False

Question 17

IMMIGRANT SCENARIO
Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers.
-Refer to Immigrant Scenario.Anita has always seen her parents juggle between two world-views whenever they had to make up their minds,as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country.Which of the following terms best describes the negotiation that Anita's parents deal with?

Accepted Answer

A)  Intracultural 
B)  Integration 
C)  Enculturation 
D)  Bicultural 
E)  Isolation 
A)  Intracultural 
B)  Integration 
C)  Enculturation 
D)  Bicultural 
E)  Isolation

Question 18

Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.

Accepted Answer

A) True 
 B)False

Question 19

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

Accepted Answer

A) True 
 B)False

Question 20

Sex roles refer to the societal expectations for men and women among members of a cultural group.

Accepted Answer

A) True 
 B)False

A microculture is less significant in terms of its potential influence on consumer behavior.

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

The Millennial generation has been referred to as the first "always connected" generation.

A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.

Americans who were born before 1928,and whose lives and values were shaped very much by World War II and post-war experiences,belong to the _____.

Which of the following generational microcultures is also referred to as Generation Y?

Which of the following statements is true about the social class microculture in the U.S.?

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

Americans born between 1928 and 1945 tend to be frugal and follow largely utilitarian motivations with their purchases.The generational microculture group illustrated here is the _____.

All microcultures have identical and consistent role expectations for its members.

Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

Sex roles refer to the societal expectations for men and women among members of a cultural group.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 10: Microcultures

A microculture is less significant in terms of its potential influence on consumer behavior.

Consumers born between 1965 and 1980,long thought to be a group that was marked by alienation and cynicism,belong to the _____.

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

The Millennial generation has been referred to as the first "always connected" generation.

A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.

Americans who were born before 1928,and whose lives and values were shaped very much by World War II and post-war experiences,belong to the _____.

Which of the following generational microcultures is also referred to as Generation Y?

Which of the following statements is true about the social class microculture in the U.S.?

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

Americans born between 1928 and 1945 tend to be frugal and follow largely utilitarian motivations with their purchases.The generational microculture group illustrated here is the _____.

All microcultures have identical and consistent role expectations for its members.

Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.

In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.

Sex roles refer to the societal expectations for men and women among members of a cultural group.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters