Exam 10: Microcultures

Prisoners are often seen in public picking up trash along interstate highways.Other people can recognize these prisoners because of the green and white striped clothing they wear.This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society.

In sociology,marriages comprising of people from similar classes is referred to as exogamy.

The term unicultural is used to describe immigrants as they face decisions and form preferences based on their old or new cultures.

A cohort is a group of people who have lived the same major experiences in their life,and the experiences end up shaping their core values.

Which of the following statements is true about the ethnic microculture in the United States?

Everyone thinks that Rachel is a lucky girl as she was born with a silver spoon in her mouth.She is the heir-apparent to one of the largest conglomerates in the world.This description of Rachel corresponds best with her _____ status.

Generation X consumers have also been referred to as "latchkey" kids.

The differences between societal expectations of men and women vary more in Western cultures than they do in Eastern cultures.

Demographics refer to observable,statistical aspects of populations such as age,gender,or income.

Many aspiring artists identify themselves with various bohemian groups which are seen as unconventional and liberating.Such groups are an example of a(n)_____.

Which of the following ethnic groups is highly educated and highly affluent compared to the other minority groups?

Which of the following statements is true about Generation Z?

The advantage of considering social class in consumer behavior is that all consumers in a social class will act similarly.

Miles,whose mother is a homemaker,was born into a traditional,middle-class family.Miles worked hard as a student and graduated from Harvard Law School.Today,he is considered as one among the elite of Manhattan.This description of Miles corresponds best with his _____ status.

The role provides a signal as to the behaviors that one should perform to truly belong to the group.

Which of the following is true of the Millennials?

BABY BOOMERS SCENARIO The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion. -Refer to Baby Boomers Scenario.Many of these Baby Boomers have lesser number of grandchildren than earlier generations,as most of their children either decide to have no kids or adopt a one-child policy.This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as well-off as their parents.Which of the following trends affecting consumer behavior is illustrated in this scenario?

BABY BOOMERS SCENARIO The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion. -Refer to Baby Boomers Scenario.Which of the following would best describe the Baby Boomers as a generational microculture that has lived the same defining moments in history such as post-war affluence and progress?

Income is a recognizable determinant of social class.

BABY BOOMERS SCENARIO The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion. -Refer to Baby Boomers Scenario.Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors.For example,an individual might get involved in the National Literacy Campaign to help those who cannot read.Becoming a member of such groups as a way to assert one's identity is best described as _____.