Question 1

Lower materialism scores are typically found among younger consumers.

Accepted Answer

A) True 
 B)False

Question 2

The prediction of individual behavior tends to be weaker with the multiple-trait approach.

Accepted Answer

A) True 
 B)False

Question 3

The positivity of an individual's self-concept is called _____.

Accepted Answer

A)  id 
B)  body esteem 
C)  extended self 
D)  self-congruence 
E)  self-esteem 
A)  id 
B)  body esteem 
C)  extended self 
D)  self-congruence 
E)  self-esteem

Question 4

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Accepted Answer

A)  Competitiveness 
B)  Innovativeness 
C)  Agreeableness 
D)  Value consciousness 
E)  Impulsiveness 
A)  Competitiveness 
B)  Innovativeness 
C)  Agreeableness 
D)  Value consciousness 
E)  Impulsiveness

Question 5

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

Accepted Answer

A)  Idiographic perspective 
B)  Nomothetic perspective 
C)  Nominal perspective 
D)  Cognitive perspective 
E)  Ethical perspective 
A)  Idiographic perspective 
B)  Nomothetic perspective 
C)  Nominal perspective 
D)  Cognitive perspective 
E)  Ethical perspective

Question 6

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

Accepted Answer

A) True 
 B)False

Question 7

High self-monitors are not sensitive to the opinions of others.

Accepted Answer

A) True 
 B)False

Question 8

Hierarchical approaches begin with the assumption that all personality traits are specific.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true about PRIZM?

Accepted Answer

A)  It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B)  It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C)  It was developed and marketed by Strategic Business Insights. 
D)  It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles. 
E)  It is based on the premise that people with similar backgrounds tend to live away from one another. 
A)  It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers. 
B)  It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations. 
C)  It was developed and marketed by Strategic Business Insights. 
D)  It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles. 
E)  It is based on the premise that people with similar backgrounds tend to live away from one another.

Question 10

Tattoos are means of promoting one's self-concept.

Accepted Answer

A) True 
 B)False

Question 11

The aggregation approach to studying personality measures behavior over time.

Accepted Answer

A) True 
 B)False

Question 12

In which of the following approaches are behaviors and tendencies assessed over time?

Accepted Answer

A)  Utilitarian approach 
B)  Aggregation approach 
C)  Capability approach 
D)  Perceptual mapping approach 
E)  Factor analysis approach 
A)  Utilitarian approach 
B)  Aggregation approach 
C)  Capability approach 
D)  Perceptual mapping approach 
E)  Factor analysis approach

Question 13

Material possessions play an important part in self-expression.

Accepted Answer

A) True 
 B)False

Question 14

According to the five-factor model (FFM)approach,which of the following most aptly describes a conscientious consumer?

Accepted Answer

A)  Talkative 
B)  Outgoing 
C)  Creative 
D)  Sympathetic 
E)  Organized 
A)  Talkative 
B)  Outgoing 
C)  Creative 
D)  Sympathetic 
E)  Organized

Question 15

Demographics refer to the way consumer lifestyles are measured.

Accepted Answer

A) True 
 B)False

Question 16

Lifestyles are completely determined by personality.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following approaches to personality focuses on distinguishable consumer characteristics that describe one's tendency to act in a relatively consistent manner?

Accepted Answer

A)  Trait approach 
B)  Motivational approach 
C)  Psychoanalytic approach 
D)  Utilitarian approach 
E)  Hedonic approach 
A)  Trait approach 
B)  Motivational approach 
C)  Psychoanalytic approach 
D)  Utilitarian approach 
E)  Hedonic approach

Question 18

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

Accepted Answer

A)  Id 
B)  Value consciousness 
C)  Superego 
D)  The need for cognition 
E)  Materialism 
A)  Id 
B)  Value consciousness 
C)  Superego 
D)  The need for cognition 
E)  Materialism

Question 19

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

Accepted Answer

A)  Deontological perspective 
B)  Hedonic perspective 
C)  Nomothetic perspective 
D)  Idiographic perspective 
E)  Utilitarian perspective 
A)  Deontological perspective 
B)  Hedonic perspective 
C)  Nomothetic perspective 
D)  Idiographic perspective 
E)  Utilitarian perspective

Question 20

With the _____ approach,the focus of the researcher is on one particular trait.

Accepted Answer

A)  hierarchical approach 
B)  personology approach 
C)  single-trait approach 
D)  self-congruency approach 
E)  idiographic approach 
A)  hierarchical approach 
B)  personology approach 
C)  single-trait approach 
D)  self-congruency approach 
E)  idiographic approach

Lower materialism scores are typically found among younger consumers.

The prediction of individual behavior tends to be weaker with the multiple-trait approach.

The positivity of an individual's self-concept is called _____.

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

High self-monitors are not sensitive to the opinions of others.

Hierarchical approaches begin with the assumption that all personality traits are specific.

Which of the following is true about PRIZM?

Tattoos are means of promoting one's self-concept.

The aggregation approach to studying personality measures behavior over time.

In which of the following approaches are behaviors and tendencies assessed over time?

Material possessions play an important part in self-expression.

According to the five-factor model (FFM)approach,which of the following most aptly describes a conscientious consumer?

Demographics refer to the way consumer lifestyles are measured.

Lifestyles are completely determined by personality.

Which of the following approaches to personality focuses on distinguishable consumer characteristics that describe one's tendency to act in a relatively consistent manner?

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

With the _____ approach,the focus of the researcher is on one particular trait.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 6: Personality, Lifestyles, and the Self-Concept

Lower materialism scores are typically found among younger consumers.

The prediction of individual behavior tends to be weaker with the multiple-trait approach.

The positivity of an individual's self-concept is called _____.

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

Psychographic techniques use quantitative methods that can be used in developing lifestyle profiles.

High self-monitors are not sensitive to the opinions of others.

Hierarchical approaches begin with the assumption that all personality traits are specific.

Which of the following is true about PRIZM?

Tattoos are means of promoting one's self-concept.

The aggregation approach to studying personality measures behavior over time.

In which of the following approaches are behaviors and tendencies assessed over time?

Material possessions play an important part in self-expression.

According to the five-factor model (FFM)approach,which of the following most aptly describes a conscientious consumer?

Demographics refer to the way consumer lifestyles are measured.

Lifestyles are completely determined by personality.

Which of the following approaches to personality focuses on distinguishable consumer characteristics that describe one's tendency to act in a relatively consistent manner?

Carl restricts himself to social drinking because he feels that drinking too much alcohol is not socially acceptable.According to the psychoanalytic approach,which of the following motivates him to match societal norms and expectations?

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

With the _____ approach,the focus of the researcher is on one particular trait.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters