Exam 6: Personality, Lifestyles, and the Self-Concept

Carla Miller,a wealthy socialite and interior designer,belongs to an elite community comprising of the rich and the famous of New York City.She is seen wearing only high-end designer clothing and accessories that speak of her high social status,as she cares about what others think of her.She likes to present herself perfectly in social situations and is seen only in the company of the elite.Which of the following traits can be associated with Carla's behavior?

Richard is a very social person who loves to mingle with others.He enjoys talking to people and makes friends effortlessly.Which of the following personality traits does Richard display in this instance?

The competitiveness trait can be defined as an enduring tendency to strive to be better than others.

Consumer lifestyles are measured using _____.

The _____ principle motivates a person to focus on maximizing pleasure and minimizing pain.

Kate always buys low-priced items regardless of quality.This consumer behavior trait signifies value consciousness.

Bob spends most of his leisure time playing online games.He feels happy and satisfied only after he "beats" his online friends in a game.Which consumer behavior trait does Bob display?

THE DESIGNER CLOTHES SCENARIO Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them. -Refer to The Designer Clothes Scenario.Christine wears a different designer outfit in each social event that she attends.For her,such occasions are not only an opportunity to flaunt her endless collection of designer wears,but also to display her social class in the process.This is an example of _____.

The ego differs from the id in that the ego:

Cindy,an overweight teenager,feels pressurized as all her friends at school are slim.So she binges on fast-food and then throws up after her meals.Unhappy with her body image,she often ends up being rude to her classmates.These negative behaviors indicate that Cindy has low body esteem.

Each individual has a unique personality.

_____ refers to human characteristics that can be associated with a brand.

The degree to which a consumer is open to new ideas and quick to buy new products,services,or experiences early in their introduction is referred to as consumer _____.

Which of the following instances indicates the presence of competitiveness?

Personality traits do not influence behavior.

A trait is a product symbol that a consumer identifies with strongly.

PRIZM combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

According to the famous psychologist _____,human behavior is influenced by an inner struggle between various systems within the personality system.This approach is commonly referred to as the psychoanalytic approach to personality.

Which of the following is a lifestyle analysis technique that uses 66 different segments as descriptors of individual households which are ranked according to socioeconomic variables?

Psychographic analysis involves surveying consumers using _____,which are used to gain an understanding of consumers' activities,interests,and opinions.