Question 1

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Accepted Answer

A)  Telling employees that they must follow a new procedure for submitting expense claims 
B)  Telling employees to change their passwords every six weeks 
C)  Suggesting that employees send holiday cards to their clients 
D)  Requesting that employees participate in a charity 5K run that takes place outside of work hours 
A)  Telling employees that they must follow a new procedure for submitting expense claims 
B)  Telling employees to change their passwords every six weeks 
C)  Suggesting that employees send holiday cards to their clients 
D)  Requesting that employees participate in a charity 5K run that takes place outside of work hours

Question 2

When writing a claim letter to a company, you're more likely to be successful if you

Accepted Answer

A)  appeal to the company's sense of responsibility and pride in its good name. 
B)  threaten to picket the company with signs describing your complaint. 
C)  mention the discussion you had with your attorney regarding this claim. 
D)  provide a long, fact-filled account of all your dealings with the company concerning this claim. 
A)  appeal to the company's sense of responsibility and pride in its good name. 
B)  threaten to picket the company with signs describing your complaint. 
C)  mention the discussion you had with your attorney regarding this claim. 
D)  provide a long, fact-filled account of all your dealings with the company concerning this claim.

Question 3

The most effective press releases

Accepted Answer

A)  concentrate on advertising a company's products. 
B)  emphasize the most important information by placing it near the end. 
C)  attempt to answer the five Ws and one H in the first sentence. 
D)  present interesting information without typos, punctuation errors, or factual errors. 
A)  concentrate on advertising a company's products. 
B)  emphasize the most important information by placing it near the end. 
C)  attempt to answer the five Ws and one H in the first sentence. 
D)  present interesting information without typos, punctuation errors, or factual errors.

Question 4

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Accepted Answer

A) True 
 B)False

Question 5

Coleton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

Accepted Answer

A)  Collect data and organize it. 
B)  Start writing his final draft. 
C)  Edit what he's done so far. 
D)  Sleep on it. 
A)  Collect data and organize it. 
B)  Start writing his final draft. 
C)  Edit what he's done so far. 
D)  Sleep on it.

Question 6

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

Accepted Answer

The answer of If you are asking for something that...

Question 7

Using the statement The company added a wellness program, and four managers were promoted immediately afterward is most likely an example of

Accepted Answer

A)  circular reasoning. 
B)  logical reasoning. 
C)  begging the question. 
D)  post hoc (after, thus, because). 
A)  circular reasoning. 
B)  logical reasoning. 
C)  begging the question. 
D)  post hoc (after, thus, because).

Question 8

News (or press)____________________ announce company information such as new products, new facilities, donations, or participation in community projects to the media.

Accepted Answer

The answer of News (or press)____________________ announce company information such...

Question 9

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Accepted Answer

A) True 
 B)False

Question 10

Last month our technical support personnel handed an additional 200 calls; that higher call volume increased our customer wait time per call by 15 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Accepted Answer

A) True 
 B)False

Question 11

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Accepted Answer

A) True 
 B)False

Question 12

Alisha is writing a sales message to advertise the services provided by the day spa she manages.In the letter she mentions rest, relaxation, and spoiling oneself for the day.Alisha is using what type of appeal?

Accepted Answer

A)  Rational appeal 
B)  Emotional appeal 
C)  Dual appeal 
D)  Logical appeal 
A)  Rational appeal 
B)  Emotional appeal 
C)  Dual appeal 
D)  Logical appeal

Question 13

Instructions or directives to subordinates often require little persuasion and are, therefore, usually arranged in a(n)____________________ pattern.

Accepted Answer

The answer of Instructions or directives to subordinates often require...

Question 14

When trying to persuade people in low-context cultures, the soft-sell approach tends to work best.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Accepted Answer

A)  You should start following the new procedure immediately. 
B)  You must approve my travel expenses by Friday. 
C)  Please see your supervisor to have all supply purchases preapproved. 
D)  Management demands that all new employees attend an orientation session. 
A)  You should start following the new procedure immediately. 
B)  You must approve my travel expenses by Friday. 
C)  Please see your supervisor to have all supply purchases preapproved. 
D)  Management demands that all new employees attend an orientation session.

Question 16

Constance is writing a proposal for her board of directors to request that her company implement a wellness program.The first thing she should do is

Accepted Answer

A)  decide on the purpose of her proposal. 
B)  prepare an outline. 
C)  compose a rough draft of the proposal. 
D)  gather information to include in the proposal. 
A)  decide on the purpose of her proposal. 
B)  prepare an outline. 
C)  compose a rough draft of the proposal. 
D)  gather information to include in the proposal.

Question 17

____________________ is defined as the ability to use argument or discussion in attempting to change an individual's beliefs or actions.

Accepted Answer

The answer of ____________________ is defined as the ability to...

Question 18

Many charities stress ____________________ reader benefits such as the selflessness of givers to promote their causes.

Accepted Answer

The answer of Many charities stress ____________________ reader benefits such...

Question 19

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free.What technique is he using to motivate action?

Accepted Answer

A)  Guaranteeing satisfaction 
B)  Limiting the offer 
C)  Setting a deadline 
D)  Promising an incentive 
A)  Guaranteeing satisfaction 
B)  Limiting the offer 
C)  Setting a deadline 
D)  Promising an incentive

Question 20

Using the statement Our incompetent CEO should be replaced without supplying solid evidence is an example of

Accepted Answer

A)  circular reasoning. 
B)  logical reasoning. 
C)  begging the question. 
D)  post hoc (after, thus, because). 
A)  circular reasoning. 
B)  logical reasoning. 
C)  begging the question. 
D)  post hoc (after, thus, because).

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

When writing a claim letter to a company, you're more likely to be successful if you

The most effective press releases

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Coleton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

Using the statement The company added a wellness program, and four managers were promoted immediately afterward is most likely an example of

News (or press)____________________ announce company information such as new products, new facilities, donations, or participation in community projects to the media.

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Last month our technical support personnel handed an additional 200 calls; that higher call volume increased our customer wait time per call by 15 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Alisha is writing a sales message to advertise the services provided by the day spa she manages.In the letter she mentions rest, relaxation, and spoiling oneself for the day.Alisha is using what type of appeal?

Instructions or directives to subordinates often require little persuasion and are, therefore, usually arranged in a(n)____________________ pattern.

When trying to persuade people in low-context cultures, the soft-sell approach tends to work best.

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Constance is writing a proposal for her board of directors to request that her company implement a wellness program.The first thing she should do is

____________________ is defined as the ability to use argument or discussion in attempting to change an individual's beliefs or actions.

Many charities stress ____________________ reader benefits such as the selflessness of givers to promote their causes.

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free.What technique is he using to motivate action?

Using the statement Our incompetent CEO should be replaced without supplying solid evidence is an example of

Effective and Ethical Communication at Work

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Resumes, and Cover Letters

Interviewing and Following Up

Filters

Exam 10: Persuasive and Sales Messages

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

When writing a claim letter to a company, you're more likely to be successful if you

The most effective press releases

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Coleton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

Using the statement The company added a wellness program, and four managers were promoted immediately afterward is most likely an example of

News (or press)____________________ announce company information such as new products, new facilities, donations, or participation in community projects to the media.

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Last month our technical support personnel handed an additional 200 calls; that higher call volume increased our customer wait time per call by 15 percent is an example of an effective opener for a persuasive message recommending a solution to this problem.

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Alisha is writing a sales message to advertise the services provided by the day spa she manages.In the letter she mentions rest, relaxation, and spoiling oneself for the day.Alisha is using what type of appeal?

Instructions or directives to subordinates often require little persuasion and are, therefore, usually arranged in a(n)____________________ pattern.

When trying to persuade people in low-context cultures, the soft-sell approach tends to work best.

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Constance is writing a proposal for her board of directors to request that her company implement a wellness program.The first thing she should do is

____________________ is defined as the ability to use argument or discussion in attempting to change an individual's beliefs or actions.

Many charities stress ____________________ reader benefits such as the selflessness of givers to promote their causes.

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free.What technique is he using to motivate action?

Using the statement Our incompetent CEO should be replaced without supplying solid evidence is an example of

Effective and Ethical Communication at Work

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Resumes, and Cover Letters

Interviewing and Following Up

Filters