Question 1

The interactions between two sets of variables may reflect relationships that are

Accepted Answer

A)  Symmetrical 
B)  Reciprocal 
C)  Asymmetrical 
D)  All of the above 
A)  Symmetrical 
B)  Reciprocal 
C)  Asymmetrical 
D)  All of the above

Question 2

The basic method by which we determine equivalence between study and control groups in an ex post facto study is by

Accepted Answer

A)  Matching 
B)  Definition 
C)  Induction 
D)  Random assignment 
A)  Matching 
B)  Definition 
C)  Induction 
D)  Random assignment

Question 3

When two variables vary together but changes in the variables are not due to changes in the other,a _____ relationship is said to exist.

Accepted Answer

A)  reciprocal 
B)  asymmetrical 
C)  causal 
D)  symmetrical 
E)  spurious 
A)  reciprocal 
B)  asymmetrical 
C)  causal 
D)  symmetrical 
E)  spurious

Question 4

A participant's perceptual awareness refers to their

Accepted Answer

A)  awareness of the sponsor of the study 
B)  changing their behavior in a study 
C)  understanding of the purpose of the study as explained to them by the researcher 
D)  awareness that they are part of a disguised study 
E)  All of the above 
A)  awareness of the sponsor of the study 
B)  changing their behavior in a study 
C)  understanding of the purpose of the study as explained to them by the researcher 
D)  awareness that they are part of a disguised study 
E)  All of the above

Question 5

Secondary data analysis related to business research should start with

Accepted Answer

A)  A literature search of published documents by authors outside the organization 
B)  Reports of prior research done by the organization 
C)  Data mining of an organization's data warehouse 
D)  Industry catalogs, subject guides, and electronic sources 
E)  None of the above 
A)  A literature search of published documents by authors outside the organization 
B)  Reports of prior research done by the organization 
C)  Data mining of an organization's data warehouse 
D)  Industry catalogs, subject guides, and electronic sources 
E)  None of the above

Question 6

An experience survey is a type of _____.

Accepted Answer

A)  interview 
B)  survey 
C)  monitoring study 
D)  statistical study 
E)  observation 
A)  interview 
B)  survey 
C)  monitoring study 
D)  statistical study 
E)  observation

Question 7

Which of the following can be classified as a causal research study? The researcher is attempting to find out:

Accepted Answer

A)  What percentage of the population believes consumer products are of the same or better quality today than 10 years ago. 
B)  Which manufacturers in the U.S. contribute the highest percentage of their net income to private non-profit organizations. 
C)  How the murder rate in Detroit fluctuates with the economy and population trends. 
D)  Why unemployment is higher in Chicago than Houston. 
A)  What percentage of the population believes consumer products are of the same or better quality today than 10 years ago. 
B)  Which manufacturers in the U.S. contribute the highest percentage of their net income to private non-profit organizations. 
C)  How the murder rate in Detroit fluctuates with the economy and population trends. 
D)  Why unemployment is higher in Chicago than Houston.

Question 8

InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month.The issue will feature British royal Kate Middleton but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Middleton's daily life or one that promises to share Middleton's style secrets.The issues are identical with the exception of the copy underneath the cover graphic of Middleton.Which type of study is this an example of?

Accepted Answer

A)  Case study 
B)  Experimental study 
C)  Exploratory study 
D)  Longitudinal study 
E)  Ex post facto study 
A)  Case study 
B)  Experimental study 
C)  Exploratory study 
D)  Longitudinal study 
E)  Ex post facto study

Question 9

Which of the following is true of studies conducted under laboratory conditions?

Accepted Answer

A)  Occur under actual environmental conditions 
B)  Simulate environmental conditions 
C)  Imitate reality 
D)  Dependent variable naturally occurs 
E)  Facilitate measurement of the variables of interest 
A)  Occur under actual environmental conditions 
B)  Simulate environmental conditions 
C)  Imitate reality 
D)  Dependent variable naturally occurs 
E)  Facilitate measurement of the variables of interest

Question 10

Harris Interactive monthly surveys members of its YouthQuery,a group of consumers ages 8-18 who were recruited to report consumption data on a variety of products and their response to various promotional methods.The YouthQuery members are part of a(n)_____.

Accepted Answer

A)  longitudinal study 
B)  cross-sectional study 
C)  monitoring study 
D)  cohort study 
E)  statistical study 
A)  longitudinal study 
B)  cross-sectional study 
C)  monitoring study 
D)  cohort study 
E)  statistical study

Question 11

The primary difference between a monitoring study and a communication study is that in a communication study,the researcher _____.

Accepted Answer

A)  observes participants 
B)  documents activities without eliciting direct responses 
C)  asks questions of participants 
D)  collects data 
E)  records information over a period of time 
A)  observes participants 
B)  documents activities without eliciting direct responses 
C)  asks questions of participants 
D)  collects data 
E)  records information over a period of time

Question 12

InZone Research will survey fans attending one of the Final Four games to assess preferences for pricing and products offered at concession stands.What type of study is this an example of?

Accepted Answer

A)  formal 
B)  cross-sectional 
C)  longitudinal 
D)  monitoring 
E)  ex post facto 
A)  formal 
B)  cross-sectional 
C)  longitudinal 
D)  monitoring 
E)  ex post facto

Question 13

The basic method by which equivalence between experimental and control groups is determined is

Accepted Answer

A)  Matching 
B)  Definition 
C)  Frequency control 
D)  Cross-classifying 
E)  Random assignment 
A)  Matching 
B)  Definition 
C)  Frequency control 
D)  Cross-classifying 
E)  Random assignment

Question 14

A descriptive study is one that _____.

Accepted Answer

A)  attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses 
B)  emphasizes a full contextual analysis of a few events or conditions and their interrelations 
C)  discovers answers to the questions who, what, when, where, or how much 
D)  attempts to reveal why or how one variable produces changes in another 
E)  provides repeated measures over an extended period of time 
A)  attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses 
B)  emphasizes a full contextual analysis of a few events or conditions and their interrelations 
C)  discovers answers to the questions who, what, when, where, or how much 
D)  attempts to reveal why or how one variable produces changes in another 
E)  provides repeated measures over an extended period of time

Question 15

What is an asymmetrical relationship? List and explain the four types of asymmetrical relationships that a research may observe.

Accepted Answer

An asymmetrical relationship exists when

Question 16

Research design strategy encompasses all of the components below except _____.

Accepted Answer

A)  data collection design 
B)  sampling design 
C)  instrument development 
D)  data analysis 
E)  all of the above are part of the design strategy 
A)  data collection design 
B)  sampling design 
C)  instrument development 
D)  data analysis 
E)  all of the above are part of the design strategy

Question 17

A(n)_____ study involves manipulation of one or more variables to determine the effect on another variable.

Accepted Answer

A)  ex post facto 
B)  exploratory 
C)  experimental 
D)  causal 
E)  C & D above 
A)  ex post facto 
B)  exploratory 
C)  experimental 
D)  causal 
E)  C & D above

Question 18

The major relationships of interest to the research analyst are those which are

Accepted Answer

A)  Asymmetrical 
B)  Exclusive 
C)  Independent 
D)  Reciprocal 
E)  Symmetrical 
A)  Asymmetrical 
B)  Exclusive 
C)  Independent 
D)  Reciprocal 
E)  Symmetrical

Question 19

Which of the following exploratory techniques is used most often in business research?

Accepted Answer

A)  Proxemics 
B)  Empathic research 
C)  Focus groups 
D)  Street ethnography 
E)  Surveys 
A)  Proxemics 
B)  Empathic research 
C)  Focus groups 
D)  Street ethnography 
E)  Surveys

Question 20

Discussions with those who are knowledgeable about the problem or its possible solutions are called _____.

Accepted Answer

A)  brainstorming 
B)  experience surveys 
C)  focus groups 
D)  experiments 
E)  projection techniques 
A)  brainstorming 
B)  experience surveys 
C)  focus groups 
D)  experiments 
E)  projection techniques

Exam 6: Research Design: An Overview

The interactions between two sets of variables may reflect relationships that are

The basic method by which we determine equivalence between study and control groups in an ex post facto study is by

When two variables vary together but changes in the variables are not due to changes in the other,a _____ relationship is said to exist.

A participant's perceptual awareness refers to their

Secondary data analysis related to business research should start with

An experience survey is a type of _____.

Which of the following can be classified as a causal research study? The researcher is attempting to find out:

Which of the following is true of studies conducted under laboratory conditions?

Harris Interactive monthly surveys members of its YouthQuery,a group of consumers ages 8-18 who were recruited to report consumption data on a variety of products and their response to various promotional methods.The YouthQuery members are part of a(n)_____.

The primary difference between a monitoring study and a communication study is that in a communication study,the researcher _____.

InZone Research will survey fans attending one of the Final Four games to assess preferences for pricing and products offered at concession stands.What type of study is this an example of?

The basic method by which equivalence between experimental and control groups is determined is

A descriptive study is one that _____.

What is an asymmetrical relationship? List and explain the four types of asymmetrical relationships that a research may observe.

Research design strategy encompasses all of the components below except _____.

A(n)_____ study involves manipulation of one or more variables to determine the effect on another variable.

The major relationships of interest to the research analyst are those which are

Which of the following exploratory techniques is used most often in business research?

Discussions with those who are knowledgeable about the problem or its possible solutions are called _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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