Question 1

Which of the following attributes can be identified using factual observation?

Accepted Answer

A)  Salesperson credibility 
B)  Customer interest 
C)  Number of customer objections 
D)  Salesperson enthusiasm 
E)  Attitude toward the brand 
A)  Salesperson credibility 
B)  Customer interest 
C)  Number of customer objections 
D)  Salesperson enthusiasm 
E)  Attitude toward the brand

Question 2

Which of the following qualifications is desirable for individuals working as observers in observation studies?

Accepted Answer

A)  Concentration 
B)  Unobtrusive 
C)  Experienced 
D)  Detail-oriented 
E)  All of the above 
A)  Concentration 
B)  Unobtrusive 
C)  Experienced 
D)  Detail-oriented 
E)  All of the above

Question 3

The most reliable form of observation is _____ observation based on overt action or surface indicators.

Accepted Answer

A)  inferential 
B)  factual 
C)  spatial 
D)  structured 
E)  trace 
A)  inferential 
B)  factual 
C)  spatial 
D)  structured 
E)  trace

Question 4

A factory was experiencing a disproportionately large number of defects coming from a particular machine and chose to research the problem by dismantling the equipment to evaluate measures of wear on its various parts.This is an example of ______.

Accepted Answer

A)  direct observation 
B)  linguistic behavior 
C)  physical traces 
D)  verbal observation 
E)  None of the above 
A)  direct observation 
B)  linguistic behavior 
C)  physical traces 
D)  verbal observation 
E)  None of the above

Question 5

The recording of how humans physically relate to one another is called _____ observation.

Accepted Answer

A)  nonverbal 
B)  linguistic 
C)  spatial 
D)  mechanical/digital 
E)  temporal 
A)  nonverbal 
B)  linguistic 
C)  spatial 
D)  mechanical/digital 
E)  temporal

Question 6

The study of how people organize the territory around them and maintain discrete distances between themselves and others is known as _____.

Accepted Answer

A)  extralinguistics 
B)  feng shui 
C)  kinesics 
D)  proxemics 
E)  physical condition observation 
A)  extralinguistics 
B)  feng shui 
C)  kinesics 
D)  proxemics 
E)  physical condition observation

Question 7

The ability for an observer to function in a setting with many distractions is most associated with the observer's level or degree of _____.

Accepted Answer

A)  concentration 
B)  detail-orientation 
C)  experience 
D)  distinctiveness 
E)  enthusiasm 
A)  concentration 
B)  detail-orientation 
C)  experience 
D)  distinctiveness 
E)  enthusiasm

Question 8

Discuss the strengths and limitations of observation as a data collection method.

Accepted Answer

There are several strengths to observati

Question 9

What type of sampling is used to select certain behavioral acts or conditions to record that answer the investigative questions?

Accepted Answer

A)  Time sampling 
B)  Quota sampling 
C)  Convenience sampling 
D)  Event sampling 
E)  Snowball sampling 
A)  Time sampling 
B)  Quota sampling 
C)  Convenience sampling 
D)  Event sampling 
E)  Snowball sampling

Question 10

Which of the following is a condition in which observation is an appropriate method for data collection?

Accepted Answer

A)  Anonymity is desired 
B)  Respondents are widely dispersed 
C)  Attitudinal information is needed 
D)  Natural setting is imperative 
E)  Extensive amount of information is needed 
A)  Anonymity is desired 
B)  Respondents are widely dispersed 
C)  Attitudinal information is needed 
D)  Natural setting is imperative 
E)  Extensive amount of information is needed

Question 11

The most prevalent category of observation study is _____ observation.

Accepted Answer

A)  linguistic 
B)  extralinguistic 
C)  spatial 
D)  nonverbal 
E)  digital 
A)  linguistic 
B)  extralinguistic 
C)  spatial 
D)  nonverbal 
E)  digital

Question 12

When observation employs standardized procedures,trained observers,schedules for recording,and other devices that reflect the scientific procedures of other primary data methods,it is said to be _____ observation.

Accepted Answer

A)  simple 
B)  systematic 
C)  organized 
D)  structured 
E)  semistructured 
A)  simple 
B)  systematic 
C)  organized 
D)  structured 
E)  semistructured

Question 13

After an outbreak of ecoli in area restaurants,a restaurant manager wanted to ensure that an outbreak was unlikely to happen in her restaurant.She installed a camera to record food handling at each work station,then reviewed the footage to compare the practices against accepted health department guidelines.This is an example of ______.

Accepted Answer

A)  direct observation 
B)  simple observation 
C)  record analysis 
D)  process (activity) analysis 
E)  None of the above 
A)  direct observation 
B)  simple observation 
C)  record analysis 
D)  process (activity) analysis 
E)  None of the above

Question 14

Which of the following attributes must be identified using inferential observation?

Accepted Answer

A)  Selling points presented 
B)  Length of sales meeting 
C)  Time and day of week 
D)  Salesperson credibility 
E)  Customer purchase decision 
A)  Selling points presented 
B)  Length of sales meeting 
C)  Time and day of week 
D)  Salesperson credibility 
E)  Customer purchase decision

Question 15

Proxemics is one form of _____ observation.

Accepted Answer

A)  nonverbal 
B)  linguistic 
C)  spatial 
D)  mechanical/digital 
E)  temporal 
A)  nonverbal 
B)  linguistic 
C)  spatial 
D)  mechanical/digital 
E)  temporal

Question 16

Which of the following is a limitation of observation as a data collection method?

Accepted Answer

A)  Avoidance of participant filtering and forgetting 
B)  Use of a natural setting 
C)  Securing physical, trace evidence 
D)  Required time and expense 
E)  Ability to disguise or conceal observation equipment 
A)  Avoidance of participant filtering and forgetting 
B)  Use of a natural setting 
C)  Securing physical, trace evidence 
D)  Required time and expense 
E)  Ability to disguise or conceal observation equipment

Question 17

During a Macy's mystery shopping experience the researcher was asked to enact a scenario as a very dissatisfied shopper demanding to see the manager.This is an example of ____.

Accepted Answer

A)  indirect observation 
B)  participant observation 
C)  proxemics 
D)  verbal observation 
E)  None of the above 
A)  indirect observation 
B)  participant observation 
C)  proxemics 
D)  verbal observation 
E)  None of the above

Question 18

Erosion measures and accretion measures are both types of _____.

Accepted Answer

A)  process analysis 
B)  data mining 
C)  reactive measures 
D)  record analysis 
E)  unobtrusive measures 
A)  process analysis 
B)  data mining 
C)  reactive measures 
D)  record analysis 
E)  unobtrusive measures

Question 19

What characteristics are important to consider when selecting individuals to work as observers in an observation research study?

Accepted Answer

In selecting observers,four characterist

Question 20

What are the four dimensions of extralinguistic activity that can be observed? Explain the behaviors common to each dimension.

Accepted Answer

The four dimensions of extralinguistic a

Exam 8: Observation Studies

Which of the following attributes can be identified using factual observation?

Which of the following qualifications is desirable for individuals working as observers in observation studies?

The most reliable form of observation is _____ observation based on overt action or surface indicators.

A factory was experiencing a disproportionately large number of defects coming from a particular machine and chose to research the problem by dismantling the equipment to evaluate measures of wear on its various parts.This is an example of ______.

The recording of how humans physically relate to one another is called _____ observation.

The study of how people organize the territory around them and maintain discrete distances between themselves and others is known as _____.

The ability for an observer to function in a setting with many distractions is most associated with the observer's level or degree of _____.

Discuss the strengths and limitations of observation as a data collection method.

What type of sampling is used to select certain behavioral acts or conditions to record that answer the investigative questions?

Which of the following is a condition in which observation is an appropriate method for data collection?

The most prevalent category of observation study is _____ observation.

When observation employs standardized procedures,trained observers,schedules for recording,and other devices that reflect the scientific procedures of other primary data methods,it is said to be _____ observation.

Which of the following attributes must be identified using inferential observation?

Proxemics is one form of _____ observation.

Which of the following is a limitation of observation as a data collection method?

During a Macy's mystery shopping experience the researcher was asked to enact a scenario as a very dissatisfied shopper demanding to see the manager.This is an example of ____.

Erosion measures and accretion measures are both types of _____.

What characteristics are important to consider when selecting individuals to work as observers in an observation research study?

What are the four dimensions of extralinguistic activity that can be observed? Explain the behaviors common to each dimension.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters