Exam 8: Observation Studies

Maria is conducting research to better understand how consumers respond to the atmospherics and environmental cues in restaurants.She develops three different stages to represent the restaurant environments that should be evaluated.Participants are invited to dinner in one of the three "restaurants" and their behaviors are videotaped.Which classification best fits Maria's observation study?

Observation means to collect data by _____.

When Katie Couric interviews guests on her talk show,she tends to interrupt their answers.Which dimension of extralinguistic activity is reflected in her behavior?

Nonverbal observation can be performed by _____ and _____.

All of the following are reasons why researchers use machines to record behaviors except _____.

Research designs are classified as communication or observation by the approach used to gather primary data.Identify five conditions under which observation is an appropriate method for data collection.

In one episode of a television show two characters make fun of each other's pronunciation peculiarities and characteristic expressions.Character A over-enunciate his words.Character B makes fun of others by asking the question like "Could you BE any more annoying?" Which dimension of extralinguistic activity is being addressed in this example?

Which term below refers to the error caused by decay in consistency and accuracy on recorded observations over time?

Scott's Lawn Care has hired Henry Associates to find out whether home improvement warehouse stores communicate the benefits of various brands of lawn care products differently than smaller stores.Henry Associates needs to know what is communicated to consumers in the actual settings of the stores and wants to ensure that the message isn't filtered.Only behavioral data is required.Which type of data collection method is most appropriate in this situation?

The observation of human verbal behavior during conversation,presentation,or interaction is known as _____ observation.

Nonverbal observation includes the recording of _____.

Non-standardized,exploratory observation practices are known as ______.

Recording the radio station presets on cars brought into car repair shops is an example of _____.

Ebony will observe the behaviors of customers in a chain of jewelry stores.Before beginning the observation studies,Ebony decides to observe behaviors in the stores on Wednesdays between 10 a.m.and 12 p.m.and on Saturdays between 2 p.m.and 6 p.m.This selection of time points to observe and record behavior is known as _____.

Which of the following questions cannot be answered using the observational method?

Observation checklists should have all of the following characteristics except _____.

Which of the following is true of the video camera and audio recorder as mechanical devices for the recording of behaviors?

Jane took on a second-shift as observer in the observation study of restaurant patrons.As she becomes fatigued,_____ is more likely to occur.

At the close of business on Black Friday,Macy's store employees examined product displays throughout the store looking for disrupted displays and displays that remained undisturbed.The information is used to determine what items to put on sale early in the holiday shopping season.This is an example of using _____.

In an attempt to discover issues related to a suspected increase in employee theft in a warehouse,a research design was proposed using hidden video cameras during one week.The proposed research recommended _____.