Question 1

Which of the following types of telephone calls are forbidden for individuals participating in the national Do Not Call registry?

Accepted Answer

A)  Political polling 
B)  Telephone surveys 
C)  Requests for charitable donations 
D)  Telemarketing 
E)  All of the above 
A)  Political polling 
B)  Telephone surveys 
C)  Requests for charitable donations 
D)  Telemarketing 
E)  All of the above

Question 2

Which type of communication data collection is typically the lowest-cost option?

Accepted Answer

A)  Self-administered 
B)  Telephone interview 
C)  Personal interview 
D)  Record analysis 
E)  Observation 
A)  Self-administered 
B)  Telephone interview 
C)  Personal interview 
D)  Record analysis 
E)  Observation

Question 3

The tendency for respondents to be agreeable is called _____.

Accepted Answer

A)  social desirability responding 
B)  acquiescence 
C)  elaboration likelihood 
D)  agreeableness 
E)  conscientiousness 
A)  social desirability responding 
B)  acquiescence 
C)  elaboration likelihood 
D)  agreeableness 
E)  conscientiousness

Question 4

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Accepted Answer

A)  computer-assisted self-interview 
B)  disk-by-mail survey 
C)  mail survey 
D)  self-administered questionnaire 
E)  web survey 
A)  computer-assisted self-interview 
B)  disk-by-mail survey 
C)  mail survey 
D)  self-administered questionnaire 
E)  web survey

Question 5

Which of the following trends is increasing the refusal rate associated with telephone surveys?

Accepted Answer

A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Negative attitudes toward survey participation 
E)  Voice mail 
A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller id systems 
D)  Negative attitudes toward survey participation 
E)  Voice mail

Question 6

Emma is responding to a survey about her experience using the NetFlix streaming delivery service.One question on the questionnaire asks "How satisfied are you with your overall experience with NetFlix?" The questionnaire response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?

Accepted Answer

A)  Measurement questions 
B)  Observers 
C)  Interviewers 
D)  Participants 
E)  All of the above 
A)  Measurement questions 
B)  Observers 
C)  Interviewers 
D)  Participants 
E)  All of the above

Question 7

David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.

Accepted Answer

A)  nonresponse error 
B)  response error 
C)  sampling error 
D)  measurement error 
E)  coverage error 
A)  nonresponse error 
B)  response error 
C)  sampling error 
D)  measurement error 
E)  coverage error

Question 8

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Accepted Answer

A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller identification systems on phones 
D)  Voice mail systems on phones 
E)  All of the above 
A)  Penetration of mobile telephones 
B)  Replacement of land line telephones with mobile telephones 
C)  Caller identification systems on phones 
D)  Voice mail systems on phones 
E)  All of the above

Question 9

Which type of error occurs when the interviewer summarizes or interprets participant answers?

Accepted Answer

A)  Measurement 
B)  Instrumentation 
C)  Data entry 
D)  Sampling 
E)  Nonresponse 
A)  Measurement 
B)  Instrumentation 
C)  Data entry 
D)  Sampling 
E)  Nonresponse

Question 10

Off-the-shelf Web survey software offers many advantages over traditional programming for researchers as they build surveys for deployment on the Internet.Identify five of these advantages.

Accepted Answer

There are several strengths associated w

Question 11

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

Accepted Answer

A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis 
A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis

Question 12

An intercept interview is most likely to occur at a _____.

Accepted Answer

A)  mall 
B)  school 
C)  hospital 
D)  home 
E)  all of the above 
A)  mall 
B)  school 
C)  hospital 
D)  home 
E)  all of the above

Question 13

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

Accepted Answer

A)  response rate 
B)  social desirability responding 
C)  perception of anonymity 
D)  refusal rate 
E)  incidence rate 
A)  response rate 
B)  social desirability responding 
C)  perception of anonymity 
D)  refusal rate 
E)  incidence rate

Question 14

In considering the use of a Web survey for conducting polls of the general population,the greatest disadvantage of the mode is _____.

Accepted Answer

A)  cost 
B)  time constraints 
C)  Internet coverage 
D)  dial-up modems 
E)  inability to use monetary incentives 
A)  cost 
B)  time constraints 
C)  Internet coverage 
D)  dial-up modems 
E)  inability to use monetary incentives

Question 15

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

Accepted Answer

A)  Nonresponse 
B)  Noncontact 
C)  Incidence 
D)  Refusal 
E)  Reachable 
A)  Nonresponse 
B)  Noncontact 
C)  Incidence 
D)  Refusal 
E)  Reachable

Question 16

All of the following are sources of error in communication research except _____.

Accepted Answer

A)  measurement questions 
B)  observers 
C)  survey questionnaires 
D)  interviewers 
E)  participants 
A)  measurement questions 
B)  observers 
C)  survey questionnaires 
D)  interviewers 
E)  participants

Question 17

In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.This type of question is subject to _____.

Accepted Answer

A)  nonresponse bias 
B)  acquiescence 
C)  social desirability bias 
D)  satisficing 
E)  sampling error 
A)  nonresponse bias 
B)  acquiescence 
C)  social desirability bias 
D)  satisficing 
E)  sampling error

Which of the following types of telephone calls are forbidden for individuals participating in the national Do Not Call registry?

Which type of communication data collection is typically the lowest-cost option?

The tendency for respondents to be agreeable is called _____.

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Which of the following trends is increasing the refusal rate associated with telephone surveys?

David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Which type of error occurs when the interviewer summarizes or interprets participant answers?

Off-the-shelf Web survey software offers many advantages over traditional programming for researchers as they build surveys for deployment on the Internet.Identify five of these advantages.

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

An intercept interview is most likely to occur at a _____.

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

In considering the use of a Web survey for conducting polls of the general population,the greatest disadvantage of the mode is _____.

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

All of the following are sources of error in communication research except _____.

In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.This type of question is subject to _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Exam 10: Surveys

Which of the following types of telephone calls are forbidden for individuals participating in the national Do Not Call registry?

Which type of communication data collection is typically the lowest-cost option?

The tendency for respondents to be agreeable is called _____.

An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.

Which of the following trends is increasing the refusal rate associated with telephone surveys?

David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.

Which of the following trends is increasing the noncontact rate associated with telephone surveys?

Which type of error occurs when the interviewer summarizes or interprets participant answers?

Off-the-shelf Web survey software offers many advantages over traditional programming for researchers as they build surveys for deployment on the Internet.Identify five of these advantages.

When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.

An intercept interview is most likely to occur at a _____.

The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.

In considering the use of a Web survey for conducting polls of the general population,the greatest disadvantage of the mode is _____.

Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?

All of the following are sources of error in communication research except _____.

In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.This type of question is subject to _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters