Exam 10: Surveys

Which type of data collection mode is most appropriate for a survey requiring 45 minutes to complete?

The _____ suggests that a participant's burden should be minimized in the survey response process by creating questionnaires that are easy to read,offer clear response directions,include personalized communication,notify the participant about the survey in advance,and encourage the respondent to participate.

The presence of a(n)_____ is the primary difference between a computer-assisted telephone interview and a computer-administered telephone survey.

The ratio of participants who decline the interview to all eligible contacts is the _____ rate.

The survey mode with the greatest perceived anonymity is the _____.

Which data collection mode imposes the fewest time constraints on the participant?

Mike resents getting calls from telemarketers and pollsters.A research firm called yesterday to question him concerning his preference for radio stations.When Mike was asked to report his household income,he inflated his income to the highest range offered.He also misreported his age and occupation.Which of the following sources of error in communication research is presented in this example?

Compare and contrast computer-assisted telephone interviewing with the use of computer-administered telephone surveys.

Which term is used to describe the act of surveying prospects or customers who have given permission for such engagement?

Which type of incentive has been shown to consistently improve response rates to surveys?

Identify the three sources of error in communication research.Explain how each source can contribute to error.

_____ occurs when the responses of participants differ in some systematic way from the responses of nonparticipants.

Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents are of the _____ mode.

For which type of telephone interview is the refusal rate the highest?

Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?

Which of the following is NOT a type of personal interview data collection method?

The tendency for respondents to give answers that are perceived as being socially desirable,whether or not the answers are truthful,is known as _____.

Phoebe is working at a call center for a research company.She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit.The computer selects telephone numbers,dials each number,and accepts responses as Phoebe enters what the respondents tell her.A software program prompts her with each question and precoded response options.Phoebe is collecting data using _____.

Explain the meaning of nonresponse error.How can researchers reduce the potential for nonresponse error?

Interviewer error may be caused by _____.