Question 1

In calculations of sample size for proportions,q refers to the _____.

Accepted Answer

A)  calculated sample size 
B)  quota of required completes to refusals 
C)  the proportion of the population that does not have the attribute of interest 
D)  the proportion of the population that does have the attribute of interest 
E)  the desired precision 
A)  calculated sample size 
B)  quota of required completes to refusals 
C)  the proportion of the population that does not have the attribute of interest 
D)  the proportion of the population that does have the attribute of interest 
E)  the desired precision

Question 2

The standard error of the estimate is a type of measure of _____.

Accepted Answer

A)  central tendency 
B)  accuracy 
C)  significance 
D)  confidence 
E)  standard deviation 
A)  central tendency 
B)  accuracy 
C)  significance 
D)  confidence 
E)  standard deviation

Question 3

Compare and contrast stratified sampling and cluster sampling.

Accepted Answer

Both sampling techniques involve dividin

Question 4

In the Hilton example,the sample frame is made up of the _____.

Accepted Answer

A)  list of Hilton Honors club members 
B)  list of guests staying at any Hilton hotel during a designated period of time 
C)  list of the top 10% of Hilton Honors club members 
D)  list of the 90% of Hilton Honors members who are not brand loyal 
E)  list of guests at Hilton's top competitors 
A)  list of Hilton Honors club members 
B)  list of guests staying at any Hilton hotel during a designated period of time 
C)  list of the top 10% of Hilton Honors club members 
D)  list of the 90% of Hilton Honors members who are not brand loyal 
E)  list of guests at Hilton's top competitors

Question 5

In a study of college search behaviors among the families of college-bound high school students,the search behaviors are very different from family to family.In the situation described,which guideline below best explains why the researcher will use a larger sample size?

Accepted Answer

A)  The greater the variance within the population, the larger the sample should be 
B)  The greater the desired precision of the estimate, the larger the sample should be 
C)  The smaller the error range, the larger the sample must be 
D)  The higher the level of confidence in the estimate, the larger the sample must be 
E)  The greater the number of subgroups of interest within a sample, the larger the sample must be 
A)  The greater the variance within the population, the larger the sample should be 
B)  The greater the desired precision of the estimate, the larger the sample should be 
C)  The smaller the error range, the larger the sample must be 
D)  The higher the level of confidence in the estimate, the larger the sample must be 
E)  The greater the number of subgroups of interest within a sample, the larger the sample must be

Question 6

A microbrewery plans to conduct a study on beer consumption among men between the ages of 29 and 45.A pilot test indicated that men in this age category consume an average of 6 beers per week with a standard deviation of 2.3.If the microbrewery seeks a 95% confidence level and a precision of .5 beers,what size sample should be used in the study?

Accepted Answer

A)  70 
B)  120 
C)  300 
D)  456 
E)  987 
A)  70 
B)  120 
C)  300 
D)  456 
E)  987

Question 7

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population variance?

Accepted Answer

A)  Standard error 
B)  Standard deviation 
C)  Sample proportion of incidence (p) 
D)  Sample proportion of incidence (p) * 1 - (p) 
E)  Sample statistic 
A)  Standard error 
B)  Standard deviation 
C)  Sample proportion of incidence (p) 
D)  Sample proportion of incidence (p) * 1 - (p) 
E)  Sample statistic

Question 8

Which two sampling techniques employ subpopulations as a component of the selection criteria?

Accepted Answer

A)  Simple random, systematic 
B)  Systematic, stratified 
C)  Stratified, cluster 
D)  Quota, cluster 
E)  Quota, snowball 
A)  Simple random, systematic 
B)  Systematic, stratified 
C)  Stratified, cluster 
D)  Quota, cluster 
E)  Quota, snowball

Question 9

When a calculated sample size must be adjusted due to the size of the population relative to the size of the sample,which of the following formulas should be applied?

Accepted Answer

A)  Divide the calculated n by the standard error of the mean 
B)  Multiply the calculated n by the precision estimate 
C)  Reduce the calculated n by 5% of the population size 
D)  Multiply the calculated n by the square root of (N - n)/(N - 1) 
E)  Divide the calculated n by the standard deviation squared 
A)  Divide the calculated n by the standard error of the mean 
B)  Multiply the calculated n by the precision estimate 
C)  Reduce the calculated n by 5% of the population size 
D)  Multiply the calculated n by the square root of (N - n)/(N - 1) 
E)  Divide the calculated n by the standard deviation squared

Question 10

When you draw a multi-phase sample ____.

Accepted Answer

A)  You draw two samples and one becomes your control group 
B)  You use information from a first sample for collecting a subsequent subsample for further study 
C)  You draw two samples from two separate sample frames 
D)  you draw a non-probability sample 
E)  None of the above 
A)  You draw two samples and one becomes your control group 
B)  You use information from a first sample for collecting a subsequent subsample for further study 
C)  You draw two samples from two separate sample frames 
D)  you draw a non-probability sample 
E)  None of the above

Question 11

The pq ratio found in calculations of sample size for a proportion can never exceed _____.

Accepted Answer

A)  .10 
B)  .25 
C)  .50 
D)  .75 
E)  there are no such limitations on the pq ratio 
A)  .10 
B)  .25 
C)  .50 
D)  .75 
E)  there are no such limitations on the pq ratio

Question 12

Within what range below can the resort expect with 95% confidence for the true population mean to fall?

Accepted Answer

A)  3.12 to 6.88 
B)  3.35 to 6.65 
C)  2.42 to 7.58 
D)  4.10 to 5.50 
E)  4.65 to 6.65 
A)  3.12 to 6.88 
B)  3.35 to 6.65 
C)  2.42 to 7.58 
D)  4.10 to 5.50 
E)  4.65 to 6.65

Question 13

Which term below refers to the individual participant or object on which a measurement is taken?

Accepted Answer

A)  Population 
B)  Target population 
C)  Population element 
D)  Sample frame 
E)  Sample 
A)  Population 
B)  Target population 
C)  Population element 
D)  Sample frame 
E)  Sample

Question 14

Which sampling method includes elements from each of several mutually exclusive strata within a population?

Accepted Answer

A)  Simple random 
B)  Systematic 
C)  Stratified 
D)  Cluster 
E)  Double 
A)  Simple random 
B)  Systematic 
C)  Stratified 
D)  Cluster 
E)  Double

Question 15

What is the difference between a probability sample and a nonprobability sample? Which one is preferred by researchers? Explain.

Accepted Answer

A probability sample is one that is draw

In calculations of sample size for proportions,q refers to the _____.

The standard error of the estimate is a type of measure of _____.

Compare and contrast stratified sampling and cluster sampling.

In the Hilton example,the sample frame is made up of the _____.

In a study of college search behaviors among the families of college-bound high school students,the search behaviors are very different from family to family.In the situation described,which guideline below best explains why the researcher will use a larger sample size?

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population variance?

Which two sampling techniques employ subpopulations as a component of the selection criteria?

When a calculated sample size must be adjusted due to the size of the population relative to the size of the sample,which of the following formulas should be applied?

When you draw a multi-phase sample ____.

The pq ratio found in calculations of sample size for a proportion can never exceed _____.

Within what range below can the resort expect with 95% confidence for the true population mean to fall?

Which term below refers to the individual participant or object on which a measurement is taken?

Which sampling method includes elements from each of several mutually exclusive strata within a population?

What is the difference between a probability sample and a nonprobability sample? Which one is preferred by researchers? Explain.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Exam 14: Sampling

In calculations of sample size for proportions,q refers to the _____.

The standard error of the estimate is a type of measure of _____.

Compare and contrast stratified sampling and cluster sampling.

In the Hilton example,the sample frame is made up of the _____.

In a study of college search behaviors among the families of college-bound high school students,the search behaviors are very different from family to family.In the situation described,which guideline below best explains why the researcher will use a larger sample size?

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population variance?

Which two sampling techniques employ subpopulations as a component of the selection criteria?

When a calculated sample size must be adjusted due to the size of the population relative to the size of the sample,which of the following formulas should be applied?

When you draw a multi-phase sample ____.

The pq ratio found in calculations of sample size for a proportion can never exceed _____.

Within what range below can the resort expect with 95% confidence for the true population mean to fall?

Which term below refers to the individual participant or object on which a measurement is taken?

Which sampling method includes elements from each of several mutually exclusive strata within a population?

What is the difference between a probability sample and a nonprobability sample? Which one is preferred by researchers? Explain.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters