Question 1

Which term below refers to the descriptors of variables computed from sample data used to estimate those same variables in the population?

Accepted Answer

A)  Sample statistics 
B)  Population parameters 
C)  Systematic estimates 
D)  Standard errors 
E)  Standardized coefficients 
A)  Sample statistics 
B)  Population parameters 
C)  Systematic estimates 
D)  Standard errors 
E)  Standardized coefficients

Question 2

The skip interval refers to ____.

Accepted Answer

A)  Amount of time between questions when interviewing a participant 
B)  The physical distance between two questions on a questionnaire 
C)  The calculation applied to a sample frame when drawing a systematic sample 
D)  The place within a sample frame where you start to draw sample elements 
E)  None of the above 
A)  Amount of time between questions when interviewing a participant 
B)  The physical distance between two questions on a questionnaire 
C)  The calculation applied to a sample frame when drawing a systematic sample 
D)  The place within a sample frame where you start to draw sample elements 
E)  None of the above

Question 3

Which of the following symbols is used to refer to the sample standard deviation?

Accepted Answer

A)  p 
B)  π 
C)  α 
D)  σ 
E)  s 
A)  p 
B)  π 
C)  α 
D)  σ 
E)  s

Question 4

When all the elements in a population are included in a study,the result is a _____.

Accepted Answer

A)  poll 
B)  census 
C)  sample 
D)  sample frame 
E)  probability sample 
A)  poll 
B)  census 
C)  sample 
D)  sample frame 
E)  probability sample

Question 5

Which term below refers to a controlled procedure that assures that each population element is given a known nonzero chance of selection into the sample?

Accepted Answer

A)  Nonprobability sampling 
B)  Random selection 
C)  Systematic selection 
D)  Judgment sampling 
E)  Statistical selection 
A)  Nonprobability sampling 
B)  Random selection 
C)  Systematic selection 
D)  Judgment sampling 
E)  Statistical selection

Question 6

What is the standard error of the mean in the lakefront resort example?

Accepted Answer

A)  .5 
B)  .065 
C)  .96 
D)  .13 
E)  1.96 
A)  .5 
B)  .065 
C)  .96 
D)  .13 
E)  1.96

Question 7

Hilton plans to send surveys to 10,000 Hilton Honors club members.This group of people is known as the _____.

Accepted Answer

A)  sample frame 
B)  population 
C)  census 
D)  sample 
E)  population element 
A)  sample frame 
B)  population 
C)  census 
D)  sample 
E)  population element

Question 8

When selecting a convenience sample,element selection is based on _____.

Accepted Answer

A)  accessibility 
B)  judgment 
C)  random selection 
D)  area 
E)  all of the above 
A)  accessibility 
B)  judgment 
C)  random selection 
D)  area 
E)  all of the above

Question 9

Which word below best describes nonprobability sampling?

Accepted Answer

A)  Subjective 
B)  Objective 
C)  Random 
D)  Systematic 
E)  Generalizable 
A)  Subjective 
B)  Objective 
C)  Random 
D)  Systematic 
E)  Generalizable

Question 10

If a researcher must use a nonprobability sample because a suitable sample frame is not available,should convenience sampling or judgment sampling be used? Explain.

Accepted Answer

In this situation,a judgment sample woul

Question 11

Explain the rationale for sampling rather than using a census for every study.

Accepted Answer

There are several reasons for sampling.T

Question 12

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population proportion?

Accepted Answer

A)  Standard error 
B)  Standard deviation 
C)  Sample proportion of incidence (p) 
D)  Sample proportion of incidence (p) * 1 - (p) 
E)  Sample statistic 
A)  Standard error 
B)  Standard deviation 
C)  Sample proportion of incidence (p) 
D)  Sample proportion of incidence (p) * 1 - (p) 
E)  Sample statistic

Question 13

Assuming that the sample frame is appropriate,systematic variance can be minimized in a study by _____.

Accepted Answer

A)  decreasing the sample size 
B)  increasing the sample size 
C)  contacting nonrespondents 
D)  increasing response rates 
E)  matching 
A)  decreasing the sample size 
B)  increasing the sample size 
C)  contacting nonrespondents 
D)  increasing response rates 
E)  matching

Question 14

Sampling error refers to _____.

Accepted Answer

A)  differences between the sample statistics and the population's parameters caused by random fluctuations inherent in the sampling process 
B)  bias caused by using a poor sample frame 
C)  error created by systematic variance 
D)  differences between the results of a census and the population's parameters 
E)  error created by differences between those who respond to the survey and those who do not 
A)  differences between the sample statistics and the population's parameters caused by random fluctuations inherent in the sampling process 
B)  bias caused by using a poor sample frame 
C)  error created by systematic variance 
D)  differences between the results of a census and the population's parameters 
E)  error created by differences between those who respond to the survey and those who do not

Question 15

A local restaurant is planning a study on demand for meals over holiday weekends.In calculating the desired sample size for the study,the restaurant's researcher decides to use a rule-of-thumb calculation for estimating the population dispersion.If the range of meals in the study is 0 to 30,what standard deviation does the rule-of-thumb method produce?

Accepted Answer

A)  2 
B)  4 
C)  5 
D)  6 
E)  10 
A)  2 
B)  4 
C)  5 
D)  6 
E)  10

Question 16

At Metro University,there are more female students than male students.However,because Brittany is particularly interested in male drinking behavior,she plans to include an equal number of men and women in the sample.What type of sampling will Brittany use?

Accepted Answer

A)  Simple random 
B)  Quota 
C)  Systematic 
D)  Proportionate stratified 
E)  Disproportionate stratified 
A)  Simple random 
B)  Quota 
C)  Systematic 
D)  Proportionate stratified 
E)  Disproportionate stratified

Question 17

The random digit dialing (RDD)technique used commonly in conjunction with CATI studies is based on _____ sampling.

Accepted Answer

A)  simple random 
B)  systematic 
C)  stratified 
D)  cluster 
E)  double 
A)  simple random 
B)  systematic 
C)  stratified 
D)  cluster 
E)  double

Question 18

What information below is necessary for computing sample size for questions involving means?

Accepted Answer

A)  Precision 
B)  Confidence level 
C)  Expected dispersion in the population 
D)  Size of the interval estimate 
E)  All of the above 
A)  Precision 
B)  Confidence level 
C)  Expected dispersion in the population 
D)  Size of the interval estimate 
E)  All of the above

Question 19

A _____ is the total collection of elements about which the researcher wishes to make inferences.

Accepted Answer

A)  population 
B)  target population 
C)  population element 
D)  sample frame 
E)  sample 
A)  population 
B)  target population 
C)  population element 
D)  sample frame 
E)  sample

Question 20

With what does one measure the degree of precision of a sample estimate?

Accepted Answer

A)  Feasibility studies 
B)  Census comparisons 
C)  Unstandardized coefficients 
D)  Standard error of the estimate 
E)  Significance indicators 
A)  Feasibility studies 
B)  Census comparisons 
C)  Unstandardized coefficients 
D)  Standard error of the estimate 
E)  Significance indicators

Exam 14: Sampling

Which term below refers to the descriptors of variables computed from sample data used to estimate those same variables in the population?

The skip interval refers to ____.

Which of the following symbols is used to refer to the sample standard deviation?

When all the elements in a population are included in a study,the result is a _____.

Which term below refers to a controlled procedure that assures that each population element is given a known nonzero chance of selection into the sample?

What is the standard error of the mean in the lakefront resort example?

Hilton plans to send surveys to 10,000 Hilton Honors club members.This group of people is known as the _____.

When selecting a convenience sample,element selection is based on _____.

Which word below best describes nonprobability sampling?

If a researcher must use a nonprobability sample because a suitable sample frame is not available,should convenience sampling or judgment sampling be used? Explain.

Explain the rationale for sampling rather than using a census for every study.

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population proportion?

Assuming that the sample frame is appropriate,systematic variance can be minimized in a study by _____.

Sampling error refers to _____.

At Metro University,there are more female students than male students.However,because Brittany is particularly interested in male drinking behavior,she plans to include an equal number of men and women in the sample.What type of sampling will Brittany use?

The random digit dialing (RDD)technique used commonly in conjunction with CATI studies is based on _____ sampling.

What information below is necessary for computing sample size for questions involving means?

A _____ is the total collection of elements about which the researcher wishes to make inferences.

With what does one measure the degree of precision of a sample estimate?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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