Exam 6: Issues Management and Crisis Management

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Companies that adopt issues management processes typically develop

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The most rudimentary form of issue identification entails

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C

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Explain why having a prepared plan for dealing with crises is so important.

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The first reason that crisis management plans are needed is that a crisis is likely to happen at some point in a firm's operations.A survey of Fortune 500 firms indicated that 89 percent of those surveyed believed that "a crisis in business today is as inevitable as death and taxes." Second,because of the nature of crises,events are happening rapidly and people are under a great deal of pressure.Those conditions are not conducive to careful planning--thus,having a plan in place before a crisis hits is appropriate.Third,a crisis affects a wide variety of stakeholders,who should be identified before the events.

The most dramatic growth in importance of issues has been in ____ issues.

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Issues selling is the process by which stakeholders convince managers to pay attention to the stakeholders' particular interests.

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Questions and dimensions can be used to rank or prioritize issues.Which of the following is not included?

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Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. Evaluate the actions taken by Schwan Sales Enterprises,Inc.that allowed it to successfully manage its crisis with the ice cream it produced.

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In most companies,issues management is done in isolation from other departments.

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Issues development is a very well-defined process that allows managers to understand clearly what stage of the life cycle a particular issue is in.

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Issues management can be viewed as a type of pre-crisis planning and post-crisis management.

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The ultimate objective of issues and crisis management is

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The concept of crisis management is relatively new,arising out of the crises of the past two decades.

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Key questions proposed to use in analyzing issues includes all of the following except

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Provide a short answer to each of these questions.Be sure to fully explain your answer. Why is it so important to tell the truth in crisis situations?

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The stages of the issues management process are easily separable;thus each can be assigned to a specialist with the public affairs office.

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One thing that is common to all techniques used for identification of issues is

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In a crisis,the first communication should be with internal stakeholders.

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Top managers who adopt a more open mindset for the issues that their subordinates consider important are said to be "buying" those issues.

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Which of the following issues has always been part of the business process?

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The Yankelovich approach to issues identification is

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