Question 1

What measures the visitor interactions with the target ad?

Accepted Answer

A)  Interactivity 
B)  Clickstream data 
C)  Mobile commerce 
D)  Click-through 
A)  Interactivity 
B)  Clickstream data 
C)  Mobile commerce 
D)  Click-through

Question 2

Which of the following entities is solely responsible for overseeing the Internet and setting standards?

Accepted Answer

A)  Internet Engineering Task Force (IETF) 
B)  Internet Architecture Board (IA
B)  
C)  Internet Engineering Steering Group (IESG) 
D)  All of these 
A)  Internet Engineering Task Force (IETF) 
B)  Internet Architecture Board (IA
B)  
C)  Internet Engineering Steering Group (IESG) 
D)  All of these

Question 3

An e-business model is an approach to conducting electronic business on the Internet.

Accepted Answer

A) True 
 B)False

Question 4

E-commerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

Accepted Answer

A) True 
 B)False

Question 5

___________ scrambles information into an alternative form that requires a key or password to decrypt the information.

Accepted Answer

The answer of ___________ scrambles information into an alternative form...

Question 6

______ is a form of a pop-up ad that users do not see until they close the current Web browser screen.

Accepted Answer

A)  Click-through 
B)  Pop-under ad 
C)  Banner ad 
D)  Viral marketing 
A)  Click-through 
B)  Pop-under ad 
C)  Banner ad 
D)  Viral marketing

Question 7

E-business is the buying and selling of goods and services over the Internet.

Accepted Answer

A) True 
 B)False

Question 8

Identify three companies that capitalized on disruptive technologies and explain the technology.

Accepted Answer

(1) Apple, iPod, iPhone, and iPad, (2) C

Question 9

According to Dave Fleet, vice-president of Digital, Edelman Canada, what are the best practices for taking advantage of trends in social media?

Accepted Answer

Dave Fleet, vice-president of Digital, E

Question 10

Which one of the following companies is well known for its long tail strategy?

Accepted Answer

A)  Netflix 
B)  Rogers Plus 
C)  Blockbuster 
D)  None of these 
A)  Netflix 
B)  Rogers Plus 
C)  Blockbuster 
D)  None of these

Question 11

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

Accepted Answer

A)  Interactivity 
B)  Clickstream data 
C)  Mobile commerce 
D)  Click-through 
A)  Interactivity 
B)  Clickstream data 
C)  Mobile commerce 
D)  Click-through

Question 12

What is best for an organization's current business could ruin it in the long term.

Accepted Answer

A) True 
 B)False

Question 13

Web mashup is a website or Web application that uses content from more than one source to create a completely new service.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an example of a sustaining technology?

Accepted Answer

A)  Porsche's faster car 
B)  Intel's low-end microprocessor 
C)  Sony's transistor-based consumer electronics (transistor radio) 
D)  All of these 
A)  Porsche's faster car 
B)  Intel's low-end microprocessor 
C)  Sony's transistor-based consumer electronics (transistor radio) 
D)  All of these

Question 15

Which business type describes Henry Birks and Sons?

Accepted Answer

A)  Brick-and-mortar business 
B)  Pure-play business 
C)  Click-and-mortar business 
D)  Electronic marketplace 
A)  Brick-and-mortar business 
B)  Pure-play business 
C)  Click-and-mortar business 
D)  Electronic marketplace

Question 16

What does Digital Darwinism imply?

Accepted Answer

A)  Organizations which can adapt to the new demands placed on them for surviving in the information age are doomed to extinction 
B)  Organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction 
C)  Organizations which can adapt to new information systems are doomed to extinction 
D)  Organizations which cannot adapt to new information systems are doomed to exile 
A)  Organizations which can adapt to the new demands placed on them for surviving in the information age are doomed to extinction 
B)  Organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction 
C)  Organizations which can adapt to new information systems are doomed to extinction 
D)  Organizations which cannot adapt to new information systems are doomed to exile

Question 17

A secure electronic ___________ is a transmission security method that ensures transactions are secure and legitimate.

Accepted Answer

The answer of A secure electronic ___________ is a transmission...

Question 18

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Accepted Answer

A) True 
 B)False

Question 19

Which one of the following is a C2C type of community?

Accepted Answer

A)  Communities of interest 
B)  Communities of relations 
C)  Communities of fantasy 
D)  All of these 
A)  Communities of interest 
B)  Communities of relations 
C)  Communities of fantasy 
D)  All of these

Question 20

What is an associate program?

Accepted Answer

A)  A box running across a Web page that is often used to contain advertisements 
B)  A program that allows businesses to generate commissions or referral fees from an Internet site 
C)  A technique that induces websites or users to pass on a marketing message to other websites or users 
D)  The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications 
A)  A box running across a Web page that is often used to contain advertisements 
B)  A program that allows businesses to generate commissions or referral fees from an Internet site 
C)  A technique that induces websites or users to pass on a marketing message to other websites or users 
D)  The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

What measures the visitor interactions with the target ad?

Which of the following entities is solely responsible for overseeing the Internet and setting standards?

An e-business model is an approach to conducting electronic business on the Internet.

E-commerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

___________ scrambles information into an alternative form that requires a key or password to decrypt the information.

______ is a form of a pop-up ad that users do not see until they close the current Web browser screen.

E-business is the buying and selling of goods and services over the Internet.

Identify three companies that capitalized on disruptive technologies and explain the technology.

According to Dave Fleet, vice-president of Digital, Edelman Canada, what are the best practices for taking advantage of trends in social media?

Which one of the following companies is well known for its long tail strategy?

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

What is best for an organization's current business could ruin it in the long term.

Web mashup is a website or Web application that uses content from more than one source to create a completely new service.

Which of the following is an example of a sustaining technology?

Which business type describes Henry Birks and Sons?

What does Digital Darwinism imply?

A secure electronic ___________ is a transmission security method that ensures transactions are secure and legitimate.

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Which one of the following is a C2C type of community?

What is an associate program?

Information Systems in Business

Strategic Decision Making

E-Business

Ethics and Information Security

Databases and Data Warehouses

Networks, Telecommunications, and Wireless Computing

Supply Chain Management

Customer Relationship Management

Enterprise Resource Planning and Collaboration Systems

Business Basics

Business Process

Filters

Exam 5: It Architectures

What measures the visitor interactions with the target ad?

Which of the following entities is solely responsible for overseeing the Internet and setting standards?

An e-business model is an approach to conducting electronic business on the Internet.

E-commerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

___________ scrambles information into an alternative form that requires a key or password to decrypt the information.

______ is a form of a pop-up ad that users do not see until they close the current Web browser screen.

E-business is the buying and selling of goods and services over the Internet.

Identify three companies that capitalized on disruptive technologies and explain the technology.

According to Dave Fleet, vice-president of Digital, Edelman Canada, what are the best practices for taking advantage of trends in social media?

Which one of the following companies is well known for its long tail strategy?

What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

What is best for an organization's current business could ruin it in the long term.

Web mashup is a website or Web application that uses content from more than one source to create a completely new service.

Which of the following is an example of a sustaining technology?

Which business type describes Henry Birks and Sons?

What does Digital Darwinism imply?

A secure electronic ___________ is a transmission security method that ensures transactions are secure and legitimate.

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Which one of the following is a C2C type of community?

What is an associate program?

Information Systems in Business

Strategic Decision Making

E-Business

Ethics and Information Security

Databases and Data Warehouses

Networks, Telecommunications, and Wireless Computing

Supply Chain Management

Customer Relationship Management

Enterprise Resource Planning and Collaboration Systems

Business Basics

Business Process

Filters