Question 1

Nissan's first sports car for the American market was originally named "My Fair Lady."

Accepted Answer

A) True 
 B)False

Question 2

Media consumers usually notice instances of product placement.

Accepted Answer

A) True 
 B)False

Question 3

What does a business's success depend on?

Accepted Answer

A)  the appeal of its advertisements 
B)  its ability to provide what customers need at a reasonable price 
C)  its ability to provide what customers want, but don't need, at a reasonable price 
D)  All of these answers are correct. 
A)  the appeal of its advertisements 
B)  its ability to provide what customers need at a reasonable price 
C)  its ability to provide what customers want, but don't need, at a reasonable price 
D)  All of these answers are correct.

Question 4

Which of the following is important when introducing a product to a foreign market?

Accepted Answer

A)  packaging 
B)  labeling 
C)  the name of the product 
D)  All of these answers are correct. 
A)  packaging 
B)  labeling 
C)  the name of the product 
D)  All of these answers are correct.

Question 5

Which of the following is true of advertising?

Accepted Answer

A)  Teenagers are more critical of advertisements than are older adults. 
B)  The average child sees approximately 40,000 television commercials a year. 
C)  Children under the age of eight can usually recognize the purpose of an advertisement. 
D)  Children easily resist advertisements that play on their need for peer acceptance. 
A)  Teenagers are more critical of advertisements than are older adults. 
B)  The average child sees approximately 40,000 television commercials a year. 
C)  Children under the age of eight can usually recognize the purpose of an advertisement. 
D)  Children easily resist advertisements that play on their need for peer acceptance.

Question 6

One typical fallacy employed by advertisements is the fallacy of popular appeal.

Accepted Answer

A) True 
 B)False

Question 7

SONY's continued production of Betamax systems well past the point at which it was profitable to continue to do so is an example of escalation commitment.

Accepted Answer

A) True 
 B)False

Question 8

The law does not allow ads to present false or misleading information.

Accepted Answer

A) True 
 B)False

Question 9

Endorsements by well-known figures in advertisements are not always fallacious forms of arguing.

Accepted Answer

A) True 
 B)False

Question 10

Nielsen Media Research uses observation to track television viewer behavior.

Accepted Answer

A) True 
 B)False

Question 11

In business,the only method of responding to a threat from a competitor is to reach out to a wider market.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is/are commonly used in advertisements?

Accepted Answer

A)  euphemisms 
B)  vague language 
C)  ambiguous language 
D)  All of these answers are correct. 
A)  euphemisms 
B)  vague language 
C)  ambiguous language 
D)  All of these answers are correct.

Question 13

Which of the following is NOT a purpose of advertising?

Accepted Answer

A)  to create produce awareness 
B)  to inform customers about a product or service 
C)  to create demand for the product 
D)  to inform customers of rival products 
A)  to create produce awareness 
B)  to inform customers about a product or service 
C)  to create demand for the product 
D)  to inform customers of rival products

Question 14

Which of the following is a method of marketing research?

Accepted Answer

A)  keeping a dream journal 
B)  conducting surveys 
C)  disjunctive dilemmas 
D)  All of these answers are correct. 
A)  keeping a dream journal 
B)  conducting surveys 
C)  disjunctive dilemmas 
D)  All of these answers are correct.

Question 15

Survey research is always done in person.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following introduced a new and successful line of clothing at the age of twenty?

Accepted Answer

A)  Bo Dietl 
B)  Marc Ecko 
C)  Geroge Foreman 
D)  Jorgen Vig Knudstorp 
A)  Bo Dietl 
B)  Marc Ecko 
C)  Geroge Foreman 
D)  Jorgen Vig Knudstorp

Question 17

Market anomalies can safely be ignored.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true of threats in the SWOT model?

Accepted Answer

A)  They are often unavoidable. 
B)  They are almost always something a company can control. 
C)  They are due to factors purely internal to the company. 
D)  They typically present a chance to increase the profitability of a company. 
A)  They are often unavoidable. 
B)  They are almost always something a company can control. 
C)  They are due to factors purely internal to the company. 
D)  They typically present a chance to increase the profitability of a company.

Question 19

Children under the age of eight can usually recognize the intent of advertisements.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true of marketing research?

Accepted Answer

A)  It only provides information about what products will probably succeed or fail. 
B)  Focus groups are a type of marketing research that can provide an important source of information about a target market's preferences. 
C)  Experimentation is an important type of marketing research. 
D)  All of these answers are correct. 
A)  It only provides information about what products will probably succeed or fail. 
B)  Focus groups are a type of marketing research that can provide an important source of information about a target market's preferences. 
C)  Experimentation is an important type of marketing research. 
D)  All of these answers are correct.

Nissan's first sports car for the American market was originally named "My Fair Lady."

Media consumers usually notice instances of product placement.

What does a business's success depend on?

Which of the following is important when introducing a product to a foreign market?

Which of the following is true of advertising?

One typical fallacy employed by advertisements is the fallacy of popular appeal.

SONY's continued production of Betamax systems well past the point at which it was profitable to continue to do so is an example of escalation commitment.

The law does not allow ads to present false or misleading information.

Endorsements by well-known figures in advertisements are not always fallacious forms of arguing.

Nielsen Media Research uses observation to track television viewer behavior.

In business,the only method of responding to a threat from a competitor is to reach out to a wider market.

Which of the following is/are commonly used in advertisements?

Which of the following is NOT a purpose of advertising?

Which of the following is a method of marketing research?

Survey research is always done in person.

Which of the following introduced a new and successful line of clothing at the age of twenty?

Market anomalies can safely be ignored.

Which of the following is true of threats in the SWOT model?

Children under the age of eight can usually recognize the intent of advertisements.

Which of the following is true of marketing research?

Critical Thinking: Why Its Important?

Reason and Emotion

Language and Communication

Knowledge, Evidence, and Errors in Thinking

Informal Fallacies

Recognizing, Analyzing, and Constructing Arguments

Inductive Arguments

Deductive Arguments

Ethics and Moral Decision Making

Mass Media

Science

Law and Politics

Filters

Exam 10: Marketing and Advertising

Nissan's first sports car for the American market was originally named "My Fair Lady."

Media consumers usually notice instances of product placement.

What does a business's success depend on?

Which of the following is important when introducing a product to a foreign market?

Which of the following is true of advertising?

One typical fallacy employed by advertisements is the fallacy of popular appeal.

SONY's continued production of Betamax systems well past the point at which it was profitable to continue to do so is an example of escalation commitment.

The law does not allow ads to present false or misleading information.

Endorsements by well-known figures in advertisements are not always fallacious forms of arguing.

Nielsen Media Research uses observation to track television viewer behavior.

In business,the only method of responding to a threat from a competitor is to reach out to a wider market.

Which of the following is/are commonly used in advertisements?

Which of the following is NOT a purpose of advertising?

Which of the following is a method of marketing research?

Survey research is always done in person.

Which of the following introduced a new and successful line of clothing at the age of twenty?

Market anomalies can safely be ignored.

Which of the following is true of threats in the SWOT model?

Children under the age of eight can usually recognize the intent of advertisements.

Which of the following is true of marketing research?

Critical Thinking: Why Its Important?

Reason and Emotion

Language and Communication

Knowledge, Evidence, and Errors in Thinking

Informal Fallacies

Recognizing, Analyzing, and Constructing Arguments

Inductive Arguments

Deductive Arguments

Ethics and Moral Decision Making

Mass Media

Science

Law and Politics

Filters