Exam 8: Social Influence and Persuasion

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The ____ technique is a social influence technique in which the influencer interferes with a person's critical thinking by introducing an unexpected element, and then recasts his or her message in a positive light.

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People who believe that someone is trying to persuade them of something (and thus take away their freedom of choice) experience a negative emotional response called ________________.

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Which principle(s) best explains why adding "even a penny will help" will increase the success of fundraising requests?

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