Question 1

The main advantage of using charts is that they are not subject to distortion.

Accepted Answer

A) True 
 B)False

Question 2

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

Accepted Answer

A) True 
 B)False

Question 3

A written statement of a research study and its results is known as a(n):

Accepted Answer

A) communicator 
B) medium 
C) field of experience 
D) research report 
A) communicator 
B) medium 
C) field of experience 
D) research report

Question 4

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are elements of the executive summary of research report EXCEPT:

Accepted Answer

A) recommendations,or suggestions for action,based on the conclusions 
B) objective of the report 
C) the methodology and the major results 
D) detailed charts and tables with results 
A) recommendations,or suggestions for action,based on the conclusions 
B) objective of the report 
C) the methodology and the major results 
D) detailed charts and tables with results

Question 6

Six slices in a pie chart is a typical maximum.

Accepted Answer

A) True 
 B)False

Question 7

The limitations of the research study should not be discussed in the research report.

Accepted Answer

A) True 
 B)False

Question 8

Detailed and comprehensive tables should be presented in the appendix of the research report.

Accepted Answer

A) True 
 B)False

Question 9

The purpose of an oral presentation of a research report is to present all of the details of the research.

Accepted Answer

A) True 
 B)False

Question 10

The findings of the study should be presented in the ____ section.

Accepted Answer

A) introduction 
B) recommendations 
C) appendix 
D) research methodology 
A) introduction 
B) recommendations 
C) appendix 
D) research methodology

The main advantage of using charts is that they are not subject to distortion.

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

A written statement of a research study and its results is known as a(n):

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

All of the following are elements of the executive summary of research report EXCEPT:

Six slices in a pie chart is a typical maximum.

The limitations of the research study should not be discussed in the research report.

Detailed and comprehensive tables should be presented in the appendix of the research report.

The purpose of an oral presentation of a research report is to present all of the details of the research.

The findings of the study should be presented in the ____ section.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Filters

Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

The main advantage of using charts is that they are not subject to distortion.

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

A written statement of a research study and its results is known as a(n):

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

All of the following are elements of the executive summary of research report EXCEPT:

Six slices in a pie chart is a typical maximum.

The limitations of the research study should not be discussed in the research report.

Detailed and comprehensive tables should be presented in the appendix of the research report.

The purpose of an oral presentation of a research report is to present all of the details of the research.

The findings of the study should be presented in the ____ section.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Filters