Exam 13: Measurement

A scale which arranges brands in an ordered sequence in which there is an equal interval between each point on the scale is an example of a(n)____ scale.

The degree of agreement among judges that a scale measures what it is intended to measure is called the ____________________ validity of the scale.

The process involving identifying scales that correspond to properties of a concept is called ____________________.

List the three criteria for good measurement.

A scale in which letters (e.g.A,B,C)are assigned to objects to serve as identification labels for the objects is called a(n)____________________ scale.

Explain what reliability is and discuss how it is assessed.

In measurement,whenever a number is used to assign a value to an observation,the researcher must assign this number according to some predetermined rule.

Scales provide ____________________ rules that indicate that a certain value on a scale corresponds to some true value of a concept.

Carla is using education,income,and occupation to develop a measure of social class.What type of measure for social class is she developing?

Operational definitions translate conceptual definitions into measurement scales.

In marketing research,it is often true that there are several ways in which a concept can be measured.

Correspondence analysis is the process of identifying scale devices that correspond to properties of a concept involved in a research process.

Interval scales represent the absolute meaning of the numbers on the scale.

A scale can be thought of as a generalized idea that represents something of meaning.

Researchers measure concepts through a process known as:

Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.

All measurement,particularly in the social sciences,contains error.

A researcher who administers the same scale to the same respondents at two separate times to test for stability is using which method of assessing the scale's reliability?

Which type of scale represents the highest form of measurement?

The most commonly applied estimate of a composite scale's reliability is: