Exam 7: Attitudes and Attitude Change

According to the elaboration likelihood model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.

Consumers don't like to pay for automobile insurance, but they know that they can be fined heavily if stopped by the police and they don't have proof of insurance. Therefore, their attitude toward insurance is based on the belief that it will eliminate the punishment they could incur if they don't have insurance. According to the functional theory of attitudes, which function does this attitude toward insurance perform?

Attitude-behaviour consistency refers to the extent to which a strong relationship exists between attitudes and actual behaviour.

What is the term for relatively enduring overall evaluations of objects, products, services, issues, or people?

The matchup hypothesis states that a source feature is most effective when it is matched with relevant products.

Compared to the attitude-toward-the-object model, the behavioural intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.

According to the elaboration likelihood model (ELM), the persuasion process follows one of two routes: a direct route or an indirect route.

According the ABC approach to attitudes, attitudes possess three important components; two of these are affect and behaviour. What is the third component?

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

According to the elaboration likelihood model (ELM), which term refers to information found in automobile advertisements such as safety ratings and fuel efficiency?

Which hierarchy best explains impulse purchases?

Which function of attitudes is based on the concept of reward and punishment?

Compare and contrast the four hierarchy of effects attitude approaches and give an example in which each approach explains how you formed an attitude toward something.

The text describes an attitude model that expands upon the behavioural intentions model by including a perceived control component that assesses the difficulty involved in performing the behaviour and the extent to which the consumer perceives that he or she is in control of the product selection. Which term refers to this model?

The utilitarian function of attitudes works as a defence mechanism for consumers.

Create two email messages in which you vary the position of the most important information according to the primacy and recency effects. Under which conditions would you recommend each message?

According to the functional theory of attitudes, which function of consumer attitudes works as a defensive mechanism for consumers?

Maria likes brands of clothing and other products from Hand M. She believes that their products enhance her self-image. Which function of attitudes does this preference represent?

Which statement best describes the value-expressive function of attitudes?

What is the correct sequence in the high-involvement hierarchy?