Exam 7: Attitudes and Attitude Change

Persuasion refers to specific attempts to change attitudes.

What is the correct sequence in the low-involvement hierarchy?

According to the elaboration likelihood model, if the central route to persuasion is activated, the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.

Explain how the behavioural intentions model differs from the attitude-toward-the-object (ATO) model.

Meghan is deciding among three different brands of televisions to purchase. She's identified four attributes that are important to her: price, warranty, number of HDMI inputs, and HDTV picture quality. Picture quality and price are the most important attributes to her, followed by HDMI inputs and warranty. She then rated how she thought each of the three brands performed on those attributes. Because Meghan is a marketing professor, she actually calculated a score for each brand that represents her attitude toward that specific brand. Which approach is Meghan applying?

Attitude Scenario Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified fuel efficiency, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: Honda Accord Ford Taur Attribute e b b Fuel Efficiency 2 6 4 Low Price 3 -2 2 Warranty 1 1 3 Styling 1 10 -5 -Refer to Attitude Scenario. According to the elaboration likelihood model (ELM), which route to persuasion will likely influence this consumer?

Research suggests that high levels of fear are most effective in changing consumers' attitudes.

According to the elaboration likelihood model, which route to persuasion will be followed when a consumer is not involved with a message or lacks the motivation or ability to process information?

Which statement does NOT accurately descsribe social judgment theory?

Which function of attitudes allows consumers to simplify their decision-making processes?

Mica is very involved with electronic products. According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?

In balance theory, which term refers to object-person relation?

According to social judgment theory, a consumer's latitude of acceptance and latitude of rejection around his or her initial attitude will determine whether a message will change his or her attitude.

Which of the following is NOT a hierarchy in the hierarchy of effects approach to attitudes?

According to social judgment theory, what occurs when a message is viewed as being congruent with the initial attitudinal position and the message is received favourably?

Laurie has owned several Honda automobiles, so when she decided to purchase a new car for her daughter, her attitude toward Honda made the decision easy-buy a Honda! According to the functional theory of attitudes, which function of attitudes does this example best describe?

Which of the following is NOT an element of the attitude-toward-the-object (ATO) model?

Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

In the elaboration likelihood model (ELM), which term refers to non-product-related information presented in a message?

A key premise of balance theory is consistency in the triad is maintained when the multiplication of the signs in the sentiment and unit relations result in a positive value.