Exam 12: Public Relations: Interactions, Relationships, and the News

A press conference is a tool primarily to communicate with which of the following?

The Coke Freestyle soft drink vending machine is being promoted by ______.

In a brief essay,you are to explain how a local cable television and Internet provider could make use of social media.What should their goals for using social media be? How can they use social media to improve their public relations?

Dr.Martin Luther King,Jr. ,worked at making sure that when civil rights protestors were arrested for civil disobedience,the arrests would be covered by the press.

In a brief essay,discuss how Coca-Cola is using the Coke Freestyle machine to collect data about the people who use it to dispense drinks.

Companies should view social media as a way of interacting with their publics rather than just as a channel for transmitting marketing messages.

Today,the central notion of public relations is the model of two-way interaction between an institution and its publics.

Define and give an example of an internal public.

Ivy Lee suggested that the best way for the railroads to deal with accidents,in terms of the company's image,was to do which of the following?

In a brief essay,explain how Proctor & Gamble responded to the public relations problem created by the Tide Pod Challenge.

Press agentry differed from more contemporary forms of public relations,in that it did which of the following?

Which of the following statements about the PR campaign that followed the Tylenol tampering is true?

During World War I,the job of the "Four-Minute Men" was to do which of the following?

Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image.

Public relations is mostly about talking and meeting with people.

Many organizations have started intranets,which can be described as which of the following?

A basic rule for being an effective political spokesperson is to "Tell the truth,tell it all,tell it early,tell it yourself."

Name the two key figures in the founding of professional public relations.

Domino's Pizza had a major public relations crisis in 2009 when ______.

Very little of the news originates with public relations practitioners.