Question 1

Over the past 30 years,the Big Three television networks (ABC,CBS,and NBC)have done which of the following?

Accepted Answer

A) They have dramatically increased their share of the viewing audience because of innovative hit shows. 
B) They have kept a steady audience. 
C) They have lost one third of all their viewers to cable,syndicated programming,and independent stations. 
D) They have shared the same owner at least once. 
A) They have dramatically increased their share of the viewing audience because of innovative hit shows. 
B) They have kept a steady audience. 
C) They have lost one third of all their viewers to cable,syndicated programming,and independent stations. 
D) They have shared the same owner at least once.

Question 2

News on the Spanish-language Univision broadcast network tends to _______.

Accepted Answer

A) focus on longer term stories and less on breaking news 
B) be sensationalistic and celebrity oriented 
C) take a clear point of view much like broadcasters in Europe and Latin America do 
D) you can't fool me,Univsion doesn't carry news programming 
A) focus on longer term stories and less on breaking news 
B) be sensationalistic and celebrity oriented 
C) take a clear point of view much like broadcasters in Europe and Latin America do 
D) you can't fool me,Univsion doesn't carry news programming

Question 3

Ed Sullivan came to be known as "Mr.Television."

Accepted Answer

A) True 
 B)False

Question 4

In a brief essay,explain what it means to you to "watch television." In your essay,discuss what your sources of video programming are,what device or devices you use to watch TV with,and how your understanding of what television is has changed over the last 5 years.

Accepted Answer

There isn't a single right answer for th

Question 5

Why are cable networks such as ESPN and Fox News more profitable than the Big Four broadcast networks?

Accepted Answer

A) Cable networks receive revenue from advertising and subscription revenue.Broadcast networks only receive advertising revenue. 
B) Cable networks have larger numbers of viewers than the broadcast networks. 
C) Cable networks can charge more for advertising than the broadcast networks. 
D) You can't fool me,the major broadcast networks make much more money than cable networks do. 
A) Cable networks receive revenue from advertising and subscription revenue.Broadcast networks only receive advertising revenue. 
B) Cable networks have larger numbers of viewers than the broadcast networks. 
C) Cable networks can charge more for advertising than the broadcast networks. 
D) You can't fool me,the major broadcast networks make much more money than cable networks do.

Question 6

Name one of the three technologies that have started to replace the VCR in the last 5 years.

Accepted Answer

The DVD player,the d

Question 7

In a brief essay,discuss how television has become more diverse over the past 10 years.What are the reasons that have driven this move to diversity? How have television networks gone about becoming more diverse in what they present?

Accepted Answer

Television networks are facing increasin

Question 8

Philo T.Farnsworth invented which of the following?

Accepted Answer

A) the phonograph 
B) the basic technology for television 
C) the FM radio transmitter 
D) digital cable service 
A) the phonograph 
B) the basic technology for television 
C) the FM radio transmitter 
D) digital cable service

Question 9

All U.S.television broadcasting became digital in which year?

Accepted Answer

A) 2007 
B) 2009 
C) 2010 
D) 1999 
A) 2007 
B) 2009 
C) 2010 
D) 1999

Question 10

Television networks are now showing more diverse programming for which of the following reasons?

Accepted Answer

A) It is "politically correct" to do so. 
B) They want to attract a larger audience. 
C) Because minority actors tend to be less expensive to hire. 
D) The FCC has required them to do so. 
A) It is "politically correct" to do so. 
B) They want to attract a larger audience. 
C) Because minority actors tend to be less expensive to hire. 
D) The FCC has required them to do so.

Question 11

PBS attracted its first significant audiences with which of the following programs?

Accepted Answer

A) Sesame Street 
B) Barney 
C) Masterpiece Theatre 
D) Arthur 
A) Sesame Street 
B) Barney 
C) Masterpiece Theatre 
D) Arthur

Question 12

The Fox Network first went on the air in 1975.

Accepted Answer

A) True 
 B)False

Question 13

Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?

Accepted Answer

A) buy television programs as digital downloads through the iTunes store 
B) view television programs after they air as streaming content on the web 
C) buy television programs on DVD 
D) all of these 
A) buy television programs as digital downloads through the iTunes store 
B) view television programs after they air as streaming content on the web 
C) buy television programs on DVD 
D) all of these

Question 14

What are telenovelas?

Accepted Answer

A) Spanish-language action-adventure shows 
B) short course auto races 
C) children's stories on Spanish-language television 
D) Spanish-language television soap operas 
A) Spanish-language action-adventure shows 
B) short course auto races 
C) children's stories on Spanish-language television 
D) Spanish-language television soap operas

Question 15

Who received the first patents for all-electronic television broadcasting?

Accepted Answer

The answer of Who received the first patents for all-electronic...

Question 16

The ABC show Scandal,when it went on the air in 2012,was one of five network television show that had an African American woman as the lead character.

Accepted Answer

A) True 
 B)False

Question 17

Name two ways that consumers can watch video on demand in their homes.

Accepted Answer

(1)Video on demand from cable/

Question 18

List two different reasons a child might watch television.

Accepted Answer

A few possible answers are the

Question 19

What were the Big Three networks?

Accepted Answer

The answer of What were the Big Three networks?...

Question 20

Cable television has grown steadily in popularity in the United States from 1990 to 2010.

Accepted Answer

A) True 
 B)False

Over the past 30 years,the Big Three television networks (ABC,CBS,and NBC)have done which of the following?

News on the Spanish-language Univision broadcast network tends to _______.

Ed Sullivan came to be known as "Mr.Television."

In a brief essay,explain what it means to you to "watch television." In your essay,discuss what your sources of video programming are,what device or devices you use to watch TV with,and how your understanding of what television is has changed over the last 5 years.

Why are cable networks such as ESPN and Fox News more profitable than the Big Four broadcast networks?

Name one of the three technologies that have started to replace the VCR in the last 5 years.

In a brief essay,discuss how television has become more diverse over the past 10 years.What are the reasons that have driven this move to diversity? How have television networks gone about becoming more diverse in what they present?

Philo T.Farnsworth invented which of the following?

All U.S.television broadcasting became digital in which year?

Television networks are now showing more diverse programming for which of the following reasons?

PBS attracted its first significant audiences with which of the following programs?

The Fox Network first went on the air in 1975.

Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?

What are telenovelas?

Who received the first patents for all-electronic television broadcasting?

The ABC show Scandal,when it went on the air in 2012,was one of five network television show that had an African American woman as the lead character.

Name two ways that consumers can watch video on demand in their homes.

List two different reasons a child might watch television.

What were the Big Three networks?

Cable television has grown steadily in popularity in the United States from 1990 to 2010.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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Exam 9: Television: Broadcast and Beyond

Over the past 30 years,the Big Three television networks (ABC,CBS,and NBC)have done which of the following?

News on the Spanish-language Univision broadcast network tends to _______.

Ed Sullivan came to be known as "Mr.Television."

In a brief essay,explain what it means to you to "watch television." In your essay,discuss what your sources of video programming are,what device or devices you use to watch TV with,and how your understanding of what television is has changed over the last 5 years.

Why are cable networks such as ESPN and Fox News more profitable than the Big Four broadcast networks?

Name one of the three technologies that have started to replace the VCR in the last 5 years.

In a brief essay,discuss how television has become more diverse over the past 10 years.What are the reasons that have driven this move to diversity? How have television networks gone about becoming more diverse in what they present?

Philo T.Farnsworth invented which of the following?

All U.S.television broadcasting became digital in which year?

Television networks are now showing more diverse programming for which of the following reasons?

PBS attracted its first significant audiences with which of the following programs?

The Fox Network first went on the air in 1975.

Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?

What are telenovelas?

Who received the first patents for all-electronic television broadcasting?

The ABC show Scandal,when it went on the air in 2012,was one of five network television show that had an African American woman as the lead character.

Name two ways that consumers can watch video on demand in their homes.

List two different reasons a child might watch television.

What were the Big Three networks?

Cable television has grown steadily in popularity in the United States from 1990 to 2010.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

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