Question 1

________ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel.

Accepted Answer

A)  Market segmentation 
B)  Marketing planning 
C)  Market mixing 
D)  Marketing research 
A)  Market segmentation 
B)  Marketing planning 
C)  Market mixing 
D)  Marketing research

Question 2

The simplest approach to gathering primary information is by developing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

Personal,face-to-face,surveys are the most effective and most expensive.

Accepted Answer

A) True 
 B)False

Question 4

A focus group should consist of:

Accepted Answer

A)  6-8 potential customers 
B)  10-12 potential customers 
C)  14-16 potential customers 
D)  18-20 potential customers 
A)  6-8 potential customers 
B)  10-12 potential customers 
C)  14-16 potential customers 
D)  18-20 potential customers

Question 5

A new venture is preparing a budget for their marketing strategy and forecasted revenue is $500,000.How much should the company set aside for the marketing budget

Accepted Answer

As a startup the entrepreneur should con

Question 6

All efforts to develop an effective social media plan start with the company website.

Accepted Answer

A) True 
 B)False

Question 7

Market conditions,product attributes,cost benefits,and venture attributes are all part of which major consideration in channel selection

Accepted Answer

A)  Degree of directness 
B)  Number of channel members 
C)  Criteria in selection of channel members 
D)  Number of channels 
A)  Degree of directness 
B)  Number of channel members 
C)  Criteria in selection of channel members 
D)  Number of channels

Question 8

Private data sources,such as Information Resources,Inc.and Nielsen Indexes,are a low-cost secondary data source.

Accepted Answer

A) True 
 B)False

Question 9

Briefly explain the four major pitfalls,or hazards,an entrepreneur should avoid when using a social media plan.

Accepted Answer

1.Social media requires the cultivation

Question 10

Focus groups should be led by the entrepreneur.

Accepted Answer

A) True 
 B)False

Question 11

The target market is not important in a social media strategy because the information is online for all to see.

Accepted Answer

A) True 
 B)False

Question 12

Marketing information that already exists is called secondary data.

Accepted Answer

A) True 
 B)False

Question 13

Management needs to look at the marketing plan as a guide for implementing marketing decision making and not as a generalized,superficial document.

Accepted Answer

A) True 
 B)False

Question 14

Intensive,selective,and exclusive are all part of which major consideration in channel selection

Accepted Answer

A)  Degree of directness 
B)  Number of channel members 
C)  Criteria in selection of channel members 
D)  Number of channels 
A)  Degree of directness 
B)  Number of channel members 
C)  Criteria in selection of channel members 
D)  Number of channels

Question 15

Information that already exists is called:

Accepted Answer

A)  secondary data. 
B)  primary data. 
C)  marketing data. 
D)  target data. 
A)  secondary data. 
B)  primary data. 
C)  marketing data. 
D)  target data.

Question 16

The situation analysis describes past and present business achievements of the new venture.

Accepted Answer

A) True 
 B)False

Question 17

When budgeting the marketing strategy,a reasonable budget is a percentage of forecasted total production costs.

Accepted Answer

A) True 
 B)False

Question 18

Major considerations in channel of distribution selection include degree of directness and number of channel members.

Accepted Answer

A) True 
 B)False

Question 19

Middlemen such as wholesalers have lower distribution costs because they operate with economies of scale.

Accepted Answer

A) True 
 B)False

Question 20

When budgeting the marketing strategy,a reasonable budget is seen as a percentage of forecasted:

Accepted Answer

A)  costs. 
B)  budgets. 
C)  budget changes. 
D)  revenue. 
A)  costs. 
B)  budgets. 
C)  budget changes. 
D)  revenue.

________ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel.

The simplest approach to gathering primary information is by developing a questionnaire.

Personal,face-to-face,surveys are the most effective and most expensive.

A focus group should consist of:

A new venture is preparing a budget for their marketing strategy and forecasted revenue is $500,000.How much should the company set aside for the marketing budget

All efforts to develop an effective social media plan start with the company website.

Market conditions,product attributes,cost benefits,and venture attributes are all part of which major consideration in channel selection

Private data sources,such as Information Resources,Inc.and Nielsen Indexes,are a low-cost secondary data source.

Briefly explain the four major pitfalls,or hazards,an entrepreneur should avoid when using a social media plan.

Focus groups should be led by the entrepreneur.

The target market is not important in a social media strategy because the information is online for all to see.

Marketing information that already exists is called secondary data.

Management needs to look at the marketing plan as a guide for implementing marketing decision making and not as a generalized,superficial document.

Intensive,selective,and exclusive are all part of which major consideration in channel selection

Information that already exists is called:

The situation analysis describes past and present business achievements of the new venture.

When budgeting the marketing strategy,a reasonable budget is a percentage of forecasted total production costs.

Major considerations in channel of distribution selection include degree of directness and number of channel members.

Middlemen such as wholesalers have lower distribution costs because they operate with economies of scale.

When budgeting the marketing strategy,a reasonable budget is seen as a percentage of forecasted:

The Entrepreneurial Mind-Set

Corporate Entrepreneurship

Generating and Exploiting New Entries

Creativity and the Business Idea

Identifying and Analyzing Domestic and International Opportunities

Protecting the Idea and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 8: The Marketing Plan

________ is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel.

The simplest approach to gathering primary information is by developing a questionnaire.

Personal,face-to-face,surveys are the most effective and most expensive.

A focus group should consist of:

A new venture is preparing a budget for their marketing strategy and forecasted revenue is $500,000.How much should the company set aside for the marketing budget

All efforts to develop an effective social media plan start with the company website.

Market conditions,product attributes,cost benefits,and venture attributes are all part of which major consideration in channel selection

Private data sources,such as Information Resources,Inc.and Nielsen Indexes,are a low-cost secondary data source.

Briefly explain the four major pitfalls,or hazards,an entrepreneur should avoid when using a social media plan.

Focus groups should be led by the entrepreneur.

The target market is not important in a social media strategy because the information is online for all to see.

Marketing information that already exists is called secondary data.

Management needs to look at the marketing plan as a guide for implementing marketing decision making and not as a generalized,superficial document.

Intensive,selective,and exclusive are all part of which major consideration in channel selection

Information that already exists is called:

The situation analysis describes past and present business achievements of the new venture.

When budgeting the marketing strategy,a reasonable budget is a percentage of forecasted total production costs.

Major considerations in channel of distribution selection include degree of directness and number of channel members.

Middlemen such as wholesalers have lower distribution costs because they operate with economies of scale.

When budgeting the marketing strategy,a reasonable budget is seen as a percentage of forecasted:

The Entrepreneurial Mind-Set

Corporate Entrepreneurship

Generating and Exploiting New Entries

Creativity and the Business Idea

Identifying and Analyzing Domestic and International Opportunities

Protecting the Idea and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters