Exam 4: Creativity and the Business Idea

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big. 

Most of the ideas generated by a brainstorming group progress into further development. 

Developing a new idea through a chain of word associations is known as the checklist method. 

Creative synthesis is an important aspect of the ________ method of creative problem solving.

In the concept stage,the refined idea is tested to determine consumer acceptance. 

Which of the following was not discussed in the text as a breakthrough innovation  

The drawback with problem inventory analysis is that it is not effective in relating known products to suggested problems. 

The entrepreneur should always design and build his own webpage to maintain strategic control. 

The collective notebook method involves members recording their ideas at least once a day for about a week. 

Focus groups consist of 15 to 25 participants in a loosely structured,freewheeling atmosphere. 

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem  

This problem-solving method involves developing new ideas by thinking without constraints. 

In the idea stage of the product planning and development process: 

Nanotechnology would be classified as a breakthrough technology. 

Forced relationships is a method of forcing confrontations in focus groups. 

In the ________ method,a word is written down,then another,creating a chain of ideas. 

The product Spanx is an example of an ordinary innovation. 

In what stage would it be most beneficial to use conversational interviews  

Trends for the next decade include all of the following except:

The focus group is an excellent method for initially screening ideas and concepts.