Exam 4: Creativity and the Business Idea

Probably the most well-known and widely used technique for creative problem solving is: 

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints. 

Creativity declines with: 

In reverse brainstorming the focus is on all the things that are right about an idea. 

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.

Patents filed with the U.S.Patent Office: 

Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal. 

Brainstorming groups should: 

Reverse brainstorming is much like brainstorming except that: 

In parameter analysis a new idea is developed through a list of related issues or suggestions. 

Discontinuous innovations have the least disrupting influence on established consumption patterns. 

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents. 

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance. 

Continuous innovations are described as: 

New products may be classified from the viewpoint of either the consumer or the firm. 

Results from product inventory analysis need minimal evaluation as they most likely reflect a new business opportunity. 

Which of the following statements is true of mobile-optimized websites  

The largest source of new ideas is the U.S.Patent Office. 

The opportunity recognition process contains all of the following except: 

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.