Exam 15: Cinema As Industry: Economics and Technology

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Critics have explored the similarities between the French New Wave and Mumblecore's ultra low-budget films,most of which have been shot on digital video.

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Explore why some critics compare Mumblecore with the French New Wave,even though Mumblecore is closely associated with cutting edge digital technology whereas the New Wave featured filmmakers who loved celluloid.

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Filmmakers in both movements used cutting edge technologies which allowed them to act on their "can do" mentality

Identify one potential economic advantage of the film industry switching to digital cinema.

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(could include)less expensive than distributing a $2,000 print; provides theater owners with more flexibility

Time-Warner earned massive amounts of money from the release of Batman in 1989,not just from box-office revenue,but also from merchandise sold at Time-Warner outlet stores,from the soundtrack album distributed by Time-Warner music,and by selling TV exhibition rights to Time-Warner cable. This demonstrates the advantages of ________.

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When a studio hires an independent firm to handle a portion of production (such as lighting or set construction)rather than using their own employees,this is called ________.

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The dramatic contrast between the press coverage of the independent film Paranormal ctivity and the coverage of the epic blockbuster Avatar demonstrates ________.

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The term "mumblecore" is used to describe _______________________.

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From the 1920s through the 1940s Hollywood's industry was dominated by ________ major studios.

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Some critics think that video games are partially responsible for audiences' increasing willingness to embrace the fractured narratives once almost solely associated with foreign art films.

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In 1946,the average American filmgoer saw twenty-nine films in the theater every year. By 2007,that number had dropped to eight.

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The practice of bombarding the public with ads in newspapers,magazines,television,radio,and fast food restaurants is called ________.

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Define "vertical integration" and "block booking." Explain their importance in the development of the Hollywood studio system.

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Which of the following films is widely credited with helping to convince Hollywood to open a film in theaters across the country on the same day instead of unrolling films from city to city?

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The practice of forcing exhibitors (theater owners)to rent a studio's less lucrative films in order to get its sure-fire box office successes is called ________.

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________ was the studio-era practice of generating word-of-mouth publicity by opening films in a few premiere theaters before distributing them more broadly.

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The high concept film is the epitome of the art cinema-influenced Hollywood renaissance picture: complex,challenging and ambiguous.

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From the 1920s through the 1940s,one major studio (MGM)dominated Hollywood's industry.

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Aligning complementary businesses and allowing companies to expand across the entertainment industry is known as ________.

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Explain how Hollywood's production of ideas has been "creatively centralized."

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Historically,the highest proportion of labor costs is paid to movie stars in the form of huge fees and _________.

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