Exam 5: Measuring Social Life

Scales and indexes should have many dimensions in addition to being mutually exclusive and exhaustive.

Mr.Marsh is measuring temperature in his research.He will be using what variable level of measure?

What is the difference between mutually exclusive and exhaustive attributes?

A measurement can be valid for one purpose,but may not for another.

The ______ differential measures a person's subjective feelings about a concept,object,or other person indirectly by using sets of polar opposite adjectives to create a rating scale.

Differentiate scale versus index.

If Dr.Mottle states that a unit is mutually exclusive;what does that mean?

Validity is more difficult to achieve than reliability.Why?

Discuss reliability and validity in qualitative research.

A continuous variable has an infinite number of values that flow along a continuum,while a ______ variable has a fixed set of separate values or categories.

It is more important to have high reliability than have high reliability and validity.

Part of the conceptualization process is to distinguish one concept from closely related ones.

What is the three-part sequence of measuring quantitative data flow?

Missing data can become an issue when constructing an index,threatening both______and ______.

______ has an infinite number of values that flow along a continuum.

A(n)______ scale offers a statement or questions,and participants indicate their response with a set of answer choices,such as strongly agree,agree,disagree,or strongly disagree.

Reliability is necessary for validity and is easier to achieve than validity.

A social distance scale

Discuss the three types of measurement validity: face,content,and criterion validity.

Marketing researchers often use this scale to measure subjective feelings.