Exam 16: Marketing and Pitching Your Idea

Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop.The slides gave bullet-type descriptions of the product features and mechanical engineering.The verbal description was perfect, but the audience had trouble understanding what the product looked like and how it worked.Shawn had described the product yesterday to a group of engineers who understood the product perfectly.What principle of communication may have helped Shawne?

What elements would you consider in preparing a presentation that makes a good impression?

In presenting a plan for your new service for a shared car cooperative, what elements of promotion might be considered?

Paying people to post positive social media messages about a new product without disclosing their financial incentive would be considered:

What is the best description of a pitch deck?

What is the oldest form of social media?

Kevin explains that his new technology will provide a service that will take care of grease produced by fast-food kitchens.The technology is patented and will reduce the cost of grease elimination by 25% while contributing to a safer environment.There are no competing products.Investors will get 20% of the annual profits, projected to be $1.5 million in the first year.This is an example of:

When asking "Is this service something that is suitable for my target audience," an entrepreneur is interested in what aspect of the marketing mix?

Which of the following is typical of browsing behavior in the United Kingdom?

Bea's Donut shop was asked to sponsor a political group's event, during which her product would be on display.Bea refused because Bea's donut shop is based on an image of family and tagline of "a taste of friends and family." What is Bea's concern in refusing this marketing opportunity?

Generally speaking, having people collaborate on your ideas, asking them to give feedback and criticism, is a powerful way of getting buy-in.

Nike's "swish label," found on all of its products, is an example of which of the following:

Karen's company manufactures high-end design cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

What name is given to the process of creating a name, design, symbol, and other features that identify and differentiate your product?

Use the Pixar approach to storytelling to create a storytelling approach to a new chopping board with a replaceable protective film that makes daily sanitation a thing of the past.

What enables people to find you online via Google or other online browsers?

Stephen is preparing his pitch for a bank representative that will be considering him for a business loan.He lists the resumes and credentials of chefs who are working in the restaurant's kitchen.This is an example of what marketing principle?

Carlos owns a propane company that services residential customers.Recently, he started out a new customer by checking all appliances that used propane.This extra service is indicative of entrepreneurial marketing for which of the following reasons?

What is the most popular site after Google and Facebook?

In pitching his idea to agencies, the founder of Attack! did not create a formal business plan.What were his ideas based on?